How to write effective email

Author: HuyNT
 I. Criteria of good email
1. Send to correct Person
• Always add personal email of wanted receiver(s) in “To” section
• Always cc your department’s group mail

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2. Appropriate subject
• Subject needs to briefly reflect the core content of the email.
• Important email: if send to other one from POC, should be new
composed (instead of reply to previous long conversation), have signal of
importance (e.g. <<System bug>>…, *Answer or you kill me*… ), remind
receiver continuously

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2. Email content

• Do not make mistakes

• Always include useful content in the email

E.g.:
A & B (customer): … a long discussion to done deal…
A: let me introduce C to support you on making what we discussed
C: Hi B, let me know if you have any idea regarding to our co-operation
B: We agreed to work with each other (5’ later)
C: Ask questions (5’ later)
B: Answer what C needs (5 hours later)

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2. Email content (cont.)
• As brief and straight as possible
• Describe/ Ask what you want in 30-40 words
• Be clear and easily understand. If receiver misunderstand,
it’s your fault.
• Notice the difference of culture

• E.g:
Geniee:
We are looking for a partner whom demands to find a trusted - qualified SSP
platform to boost revenue and profits. If you are interested in this potential
collaboration, kindly let me know how can we proceed further.
Partner react:
What's the website/offer you'd like to promote and the Geo-targeting you are
interested in?

 Specify your clear goal

However, when working with VN partners, it’s unusual if you say straightly: I
want to sell … to you

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3. Email structure
• Most important things: place in first part of email. Detail is under.
Include everything in email (not in attachment) if you can.
• Highlight any important idea or word: UPPER, bold, underline, incline
and/or color
• Always have call-to-action
• Guide people to exactly where you want they to read

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 II. Notice
• Your company and colleagues are also your customers, effective
communication can help to save our time
• All important decision/ confirm: please use email
• Check at least 3 times before sending
• Suit is gentlemen’s armour (Kingman’s Service). So Email should be
professional saleman’s bullet 

Revenue
target
Copyright 2013 Geniee International Pte. Ltd. All Rights Reserved.
Copyright 2013 Geniee International Pte. Ltd. All Rights Reserved.
Thank you for listening

Copyright 2013 Geniee International Pte. Ltd. All Rights Reserved.