Local and Global

Communications in
Multicultural Settings
A guide by
Dominic Ventic Geganto & Jonathan
Gamboa
In this guide you will
learn about...
➔ Culture
➔ Diversity
➔ Core Cultural
Dimensions
➔ Communication
Barriers
➔ Multicultural
Communication
Barriers
What is Culture?
A set of shared
● attitudes
● values
● goals
● practices Did you know?
that defines a group of people. There are
5,000-6,000
different types
of culture
around the
world!
What happens when
different cultures
communicate with
each other?

Cross-Cultural Communication
happens!

WARNING: Misunderstanding is
certain to happen.
We are unique!
Diversity
We should embrace individual
differences and value it because it
is who we are. Such as;
● Age
● Language
● Race
● Ability
● Religion
Race & Ethnicity
Ethnic
● Racial group
Race
People who share the same:
● Language
● History
● Characteristics
● Physical Appearance
Gender Roles
Men & Women differ in:

● Linguistic Practices
● Socializing
● Communication
● Social Expectations
● Responsibilities
● Likes and Dislikes
Age Diversity
Age determines:
● Role in society
● Responsibilities
● Legality
● Education

… and even worth!

Physical
Disabilities
Usage of
● Wheelchair
● Cane
● Hearing Aid
● Crutches

Disabled people are either avoided

or patronized… treat them as
equals!
Cultural
Relativism and
Ethnocentrism
Cultural Relativism
● Compare cultures
● Wrong, if differs from own
culture
Ethnocentrism
● Own culture is superior than
others
Lack of
Knowledge and
Understanding of
Cultures
Stereotype
● Assumption of typical
behavior from another culture
How to prevent stereotyping?
● Socialize and interact with
them!
Discrimination &
Harassment
Discrimination
● Favoritism or instant rejection
of a culture due to differences.
Sexual Harassment
● Unwelcomed action applied
sexually
Language
Different types of speech lead to
misunderstanding

● 6,500 languages in the world

Affects
● Workplace
● Companies
● Government
● International Events
Understand Your
Own Culture!
Benefits

● Increases awareness of
cultural beliefs
● Get to know your culture’s
history
● Accept cultural differences
Keep an open
mind & Respect
diversity
Benefits

● Understand different cultures

● Achieves effective
communication
● Prevents stereotyping
Identify & adapt
to language
differences
Benefits

● Understand different
communication signals
● Valuable skill in the workplace
● Learn to respect other’s
situation
Thank you, Ma’am Atillo

Sources
Google
Purposive Communication Book