Introduction

 Founded in 2012 by Daniel Niederer

 Expanding to 90 countries

 Main markets USA, Japan, China, Indonesia and Singapore

 SevenFriday as a `affordable luxury’

 Swiss Brand with Japanese Miata movement

 Focus on Design

 Sold over 12000 watches during 2012

 First batch of timepiece sold out within a week after global

launch.
Why Seven Friday brand name?
 It means ‘Sieze the Day’.
 As per Daniel Niederer, it is a modern way of saying it— “Friday
being the happiest day of the week, the name makes sure you
have seven happy days.”
 Product Features
 Price: $1,000-$2,000
 Design
 Squircle dial ( Square and circle)
 Industrial-inspired design
 Engines and mechanical movements
 Packaged in box like wine boxes
 Durability
 Hardened and anti-reflective mineral glass
Series of SevenFriday watch

M Series P Series Q Series

S Series V Series Off Series
Competitors Analysis
 On the basis of Price, Brand image, Quality, Availability
 Rolex
 Titan
 KOBOLD
 Timex
 Rado
 SWOT Analysis
Strengths Weaknesses
•High Cost
•Strong brand
•Similar Design of all series
•High Quality
•Luxury
•Unique Design

Opportunities Threats
•Growing popularity of online shopping •Growing competition
•Ability to add more stores •Complex design
•Growth opportunities in developing •Change in trend
countries
•Develop partnership with other business
Market Segmentation
 Young and Older Generation
 Corporate Level
 Celebrity and sports person
 High End Customer
Marketing Mix
 Product
 Customization
 Add technological feature
 Production of variety of series

 Price
 Price should be based on customization
 Place
 Open showroom in premium places
 Extensive distribution channel
 Sales through reputed third party distributor
Promotion
 Magazines : Wave
 Guerilla Marketing on Prime Locations
 Online Marketing
 Facebook Page, Instagram, Pop ups and banners
 Blog
 Collaborations with online shops Daraz.com, Sasto deal,
bhatbhatenionline.com, AliExpress.com
 Celebrity Endorsement : Nitesh Jung Kunwar
 Trade shows
 Event Sponsor
 Paid Review
Positioning
 High –priced market segment
 Affordable luxury for high end users
 SevenFriday represents the more boutique side of the watch
industry.
 After sales service and customer care
 Warranty
Budgeting
Effectiveness