 It is the division of

heterogeneous market
into homogeneous sub-
sections of customers.
 It divides markets into
homogeneous sub-
groups of consumers
with similar needs or
characteristics which
leads it to respond
similarly to a particular
marketing programme.
Demographic: age, gender, income.
Geographic : Asia, Europe, North America etc.
Psychographic: Diet coke, energy coke etc
Behavioral: occasions like weeding, festivals,
birthdays etc
 Geographic segmentation is when a business
divides its market on the basis of geography. There are several
ways that a market can be geographically segmented. It is
based on variables such as regions(continents, state or even
neighborhood), for e.g. McDonalds sells burgers and target
local markets and with customized menus. Instead of using
beef, in India McDonalds burgers are made from chicken due
to religious beliefs. McDonalds already introduced Maharaja
Mac Burger (Big Mac) with no beef and pork to Hindu Muslim
population. Similarly in Mexico more quantichilli chili sauce is
used.
Climate(according to the weather patterns raining, cold,
tropical) Companies use these type of segmentation and
identifies customers of regions with similar climatic conditions.
For e.g. Beachwear can be sold in areas close to sea,
sweaters in cold regions, raincoats in areas receiving high
rainfall, ice-creams in hot regions etc.
Urban rural certain products or services can be offered only to
the urban population and certain products are rural area
specific. For example, hand pumps are required in rural areas,
stores of premium watch and car brands can be opened in
urban areas etc.
Country certain companies make products or services which are
specific to only a country. This type of segmentation helps
target people from a specific country. For example, Sarees
are sold mostly in countries like India, flags are sold only in their
respective countries etc.
 Facilitates right choice of target market.
 Makes the marketing effort more
efficient and economic.
 Helps to identify less satisfied segments
and concentrate on them.
 Facilitates effective tapping of the
chosen market .
 As a result, market segmentation is important to
companies so that firms can easily enter the market and
have a potential growth. If Pepsi doesn`t target young
population in the beginning, it is hard to occupy the market
and compete with its competitors which is coco-cola.
And at last I like to thank ma`am for giving me an
opportunity to present on the topic geographic
segmentation in front of you all.

-----------THANK YOU