COMMUNICATION

 Two-way process of reaching mutual understanding, in

which participants not only exchange (encode-decode)
information, news, ideas and feelings but also create and
share meaning.

 In general, communication is a means of connecting

people or places.

 In business, it is a key function of management--an

organization cannot operate without communication
between levels, departments and employees. See also
communications.
ETHICS
 or moral philosophy is a branch
of philosophy that involves systematizing,
defending, and recommending concepts of
right and wrong conduct.
 seeks to resolve questions of
human morality by defining concepts such
as good and evil, right
and wrong, virtue and vice, justice and crime.
COMMUNICATION ETHICS
 Communication ethics is the notion that
an individual's or group's behavior are
governed by their morals which in turn
affects communication. Generally speaking
communication ethics deals with the moral
good present in any form of human
communication. This includes interpersonal
communication, mass
mediated communication, and digital
communication.
 CREDO FOR ETHICAL
COMMUNICATION
 “Ethical communication is fundamental to
responsible thinking, decision-making, and the
development of relationships and
communities within and across contexts,
cultures, channels, and media. Moreover,
ethical communication enhances human
worth and dignity by fostering truthfulness,
fairness, responsibility, personal integrity, and
respect for self and others.
 CREDO FOR ETHICAL
COMMUNICATION
 We believe that unethical communication
threatens the quality of all communication
and consequently the well-being of individuals
and the society in which we live.
( US National Communication
Association (NCA) ,1999)
 FOUR MAJOR ETHICAL
PRINCIPLES –NCA CREDO
 Advocate truthfulness, accuracy, honesty, and
reason as essential to the integrity of
communication. (NCA, 1999)

 Endorses “freedom of expression, diversity of

perspective, and tolerance of dissent to
achieve the informed and responsible
decision-making fundamental to a civil
society.” (NCA, 1999)
 FOUR MAJOR ETHICAL
PRINCIPLES –NCA CREDO
 “Condemn communication that degrades
individuals and humanity trough distortion,
intimidation, coercion, and violence, and
trough the expression of intolerance and
hatred” (NCA, 1999)
 Communicators should “accept responsibility
for the short and long term consequences of
our own communication and expect the
same of others.” (NCA, 1999)
QUESTIONS FOR REFLECTION
 1. Why is it important to be ethical in
communicating today?
 2. Is honesty still a virtue valued today? Why or why
not?
 3. When you think of politicians today, would you
say that they have been communicating in an
ethical manner?
 4. Why do people communicate in unethical
manner?
 5. What consequences can you think of because of
this?