MEDIA & INFORMATION

LITERACY
 Individual Activity (for 5 minutes)

Record the use and interaction with media

and information providers (such as internet,
social media, TV, radio, newspaper, etc.).
Indicate how many hours you spent with
each one.
Sample interaction log matrix
Prepare a report by answering the ff.
questions:
1. Which media provider did you spend the
most time?
2. What role does media play in your lives?

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“NO MAN IS AN
ISLAND”

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 What does this saying mean to you?
 How do you feel when you are alone
and no one else to talk to or share your
thoughts with?
 How about if you accidentally left your
phone at home, or you are not able to
connect to the Internet and chat with
your friends? Do you feel a sense of
distance or disconnect from the world?

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COMMUNICATION
 From the Latin term communicare, which
means “to share” or “to divide out”.
 Or from another Latin word communis,
which means “working together”.
Why does media & information
interconnected with Communication?

 Information is one of the reasons why

communication is done in the first place;
and this information can be shared
through media.
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How would you be informed of anything now?
What ways would you have to communicate with one
another?
How would you share information and communicate news
and events?
What would happen with the decisions you usually make?
How would it affect the way you live?
What would you personally miss most in such situation?
What would society lose in this situations?
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 Group activity!
Form 4 groups.

Instruction: Formulate you own definition of

the term assigned to your group and present
it to the class.
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 Scoring rubric

Delivery - 20
Content - 20
Teamwork - 10

Total: 50 points
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MEDIA – the physical objects used to
communicate with, or the mass
communication through physical objects
such as radio, television, computers, films,
etc. It also refers to any physical object used
to communicate messages.

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 Categories of Media

Category Examples

Text, audio, video,

Modality
graphics, animation
Format Digital or analog
Way of Electromagnetic or radio
transmitting waves, light waves
TV, radio, print, Internet,
Mass media form
telephone, or mobile

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 Categories of Media

Way of Mass
Modality Format transmitting media
form

Refers to the
nature of Data or
message, messages
Refers to the
whether it may be
particular
relayed using transmitted
Is the way media
text, audio, through
the date is technology to
video, radio waves
arranged. which
graphics, (for audio) &
message is
animation, or light waves
transmitted.
a combination for other
of any of modalities.
theses.

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INFORMATION – a broad term that
covers processed data knowledge derived
from study, experience, instructions, signals
or symbols.
- When you use media, information is
referred to as “knowledge of specific events
or situations that has been gathered or
received by communication, intelligence, or
news reports.”

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Information is the content that you share
during communication. Thus, the ubiquity of
communication, media, and information
makes it imperative for you to be skilled in
the access and use of each of these.
This is where media and information literacy
enters the picture.

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To summarize…

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Group Discussion..
Answer the following question:

1. In your opinion, what makes an individual

literate in media & information?
2. What activities/ habits do you practice
which illustrate media & information
literacy? Give atleast three example.

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www.themegallery.com