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Inverted Pyramid
Most interesting or
The Inverted
most important Pyramid of news
suggests that news
be told in order of
Least
interesting most interesting or
or least important to least
important
interesting or
important
Kinds of News
Who?
What?
Where?
When?
Why?
How?
How to write LEAD? Just KISS!
•K–eep
•I –t
•S–hort and
•S-imple
1. Keep It Short
• The first sentence has the Who and the What while the
second sentence has the So What using a direct quote with
proper attribution.
Format 1
Body of the article
• Following the order of appearance of the lead information, you
then proceed to write the body of the news article starting with
the third paragraph.
• The body of the article will thus have three parts:
1) WHO – focus on what the Who had done recently or even in the
more distant past that has direct relevance to what has just
happened.
2) WHAT – focus on details of the new information just revealed
and the expected course of events that could likely happen in
the days or weeks ahead.
3) SO WHAT – focus on the impact of the news now, on the people
affected, and on what could happen soon.
HIERARCHY OF FACTS
(For Basic Straight News Writing in aid of the Inverted Pyramid method) Format
2
Lead: 2nd para – Details of WHO
Who gains/is QUOTE 1 3rd para – Details of WHAT
affected?
What happened 4th para – Details of WHY
Why did it 5th para – Details of HOW
happen 6th para – Details of WHERE
How it happened 7th para – Details of WHEN
===========
Where it happened
8th para – Other details
When it happened from the Source
QUOTE 2
Source/attribution
WHO, WHAT, WHY, HOW
MAY BE INTERCHANGED
DEPENDING ON 10 PARAGRAPHS TOTAL
THEIR RANKING
IMPORTANCE 23
Format
Body Construction and Organization 2
• Note:
• When you want to incorporate information
which is not directly connected to the main
story, but is related, use conjunctive words
or conjunctive phrase such as meanwhile,
in a related development, in this light, etc.
Format
Transition/Quote Formula 3