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Customer Preference towards Pantaloons and
Non Pantaloons brands
in Denim focusing on male apparels in Pantaloons
Undertaken at
PANTALOONS FASHION AND RETAIL LTD. – ADITYA BIRLA
GROUP
Introduction
o Pantaloons retails over 200 brands which comprise a mix of exclusive brands, licensed brands,
international brands and more in apparel as well as accessories leaving the consumer spoilt for choices
o Pantaloons offers a wide range of brands for men, women and kids with choices across categories
including western wear, ethnic wear, formal wear, party wear, active wear and accessories making it a one
stop destination for all the fashion needs of the consumers.
o The men’s section houses a plethora of options that includes our range of exclusive brands as well as
India’s favourite brands.
o The most important rule when it comes to denim in this particular menswear moment is to remember that
the old rulebook has gone out the window. Never has the field been more open, the array of options more
varied. Slim, skinny, loose, tapered, cropped—everything is in play. Of course, even when things are in flux
and standards are rewriting themselves, there’s one constant in men’s style: It has to fit.
PT & NPT brands
Pantaloons thus retails over 200 and brands as mentioned above with its division in terms of
PT Brands (Pantaloons in-house Brands) and NPT Brands (Non Pantaloons Brands).
Primary Objective :
The main objective of the study is to find the existing consumers preference of Denim at
Pantaloons inox.
Secondary objectives :
The second object of the study is check customer loyalty towards PT and NPT, check customer
satisfaction towards PT and NPT. check customers satisfaction towards staff-service and also
offer and discount.
Research Methodology
Research design
o The research design used in this study is descriptive design.
Source of data
o Primary data are collected by using the survey method of data collection.
Sampling design
o The sample design is a definite plan for obtaining a sample from a given population. It is very true that its
difficult to do the research with the whole universe. So far as my research is concerned, i have taken
sample size of 100 respondents and i have adopted the technique of convenience.
Sample size
o Sample size for this study is: 100
Area
o The research is been done within pantaloons store inox, vadodara.
o The study was conducted in floor of denim in pantaloons.
Data collection method
o Structured questionnaire.
Data analysis tools
Limitations:
We have analysed the PT and NPT denim jeans for male section and to see their preference is more towards
which brand. This study will further help in following:-
o Operational head, to focus on all the brands of PT and NPT.
o Staff members, to get the insights of what customers prefer .
Data Anaysis
Brand Preference at Pantaloons
Bare Denim San Frisco jeans Levi's jeans Sypkar jeans
32%
34%
13%
21%
73.5%
70.0%
65.9%
60.0%
50.0%
40.0%
34.1%
30.0%
26.5%
20.0%
10.0%
0.0%
Yes always No
100.00%
1.90% 3.70% 1.90%
11.30%
16.90% 11.30%
11.30%
24.52% 11.30%
80.00%
24.40%
39.60% 28.30%
60.00% 35.80%
35.70%
28.30%
40.00%
49.10%
20.00% 43.30% 43.30%
35.70%
28.30%
0.00%
Very Satisfied Satisfied Neutral Dissatisfied Very dissatisfied
70% 24.40%
39.60% 28.30%
60% 35.80%
35.70%
50%
28.30%
40%
30%
49.10%
43.30% 43.30%
20%
35.70%
28.30%
10%
0%
Very Satisfied Satisfied Neutral Dissatisfied Very dissatisfied
40.40% 40.40%
38.30% 38.30%
36.10% 36.20%
34%
28.90%
25.50%
21.30%
19.14%
17.02% 17%
14.80%
12.80% 12.80%
Window – wall displays Pleasant fragrance Lighting & flooring Organized display of Window – wall displays Pleasant fragrance Lighting & flooring Organized display of
merchandise merchandise
70.00%
66.10%
63.80%
60.00%
50.00%
40.00%
36.20%
33.90%
30.00%
20.00%
10.00%
0.00%
Yes No
71.60%
59.50%
40.50%
28.40%
Yes No
According to my analysis based on primary research through questionnaire, I come to know that
customers’ preferences are more towards the NPT brands than the PT brands. Also, report is
made and based on the interpretation that would help the PT to improve its customer base and
growth in sales too. NTP brand have good internal efficiency and ticket price. And PT brand have
good bucket size. This reason is also are very useful for a warehousing and zonal level operation
because PT and NPT preference is directly effect on a company sales.
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Guided by Presented by
Prof. Paresh Patel Akash bhuva