By:-

Abhisiqut Tuty
18BSP3431
Introduction
• Company Name: Asian Paints
• Headquarters: Mumbai, India
• Founded: 1st Feb’ 1942
• Key Person: Champaklal Choksey, Chimanlal Choksi,
Suryakant Dani and Arvind Vakil
• Turnover: 7750CR ($1.73Bn)
• Asian Paints along with its subsidiaries have operations
in 17 countries across the world
 Board Of Directors

Mr. K B S Anand Mr. Ashwin Choksi Mr. Ashwin Dani Ms. Tarjani Vakil
CEO & MD Non-Executive Non-Executive Vice Chairperson of Audit
Chairman Chairman Committee

Mr. Abhay Vakil Mr. Mahendra Choksi Mr. Amar Vakil Mrs. Ina Dani
Director Director Director Director
SWOT Analysis
Strengths:
 Market leaders with 55%
market shares.
 Strong in inventory control.
 The pricing strategy is oriented
to middle and lower end
consumers.
Opportunities:
 Acquiring/ increasing market
share in Industrial paint sector.
 High growth in both decorative
paint and industrial paint.
Weaknesses:
 Slow International Business
 In industrial paints, AP has only
a 15% market share.
 Low share from the industrial
paint segment.
Threats:
 The external environment saw
an entry of a lot of
multinationals trying to attack
on various segments.
 Domination of few foreign
companies.
Competitors
Financials for previous year
Location of factories
• Khandala (Maharashtra)
• Kasna (Uttar Pradesh)
• Sriperumbudur (Tamil Nadu)
• Rohtak (Haryana)
• Ankleshwar (Gujarat)
• Patancheru (Telangana)
• Visakhapatnam (Andhra Pradesh)
• Mysuru (Karnataka)
HR Policies
• A talent pool of over 4700 employees employed across 23
countries bring in a unique blend of mind-sets and skills.
• AP provide an open and interactive work culture to the
employees to bring out the best.
• A sense of ownership and freedom to experiment at their
workplace brings out creativity and innovation in every
individual.
• Excellent training is provided to develop leaders and re-
strengthen competencies from within the organization.
News in Media
• The company had reported a stellar performance in the
October-December quarter (Q3FY19), driven by around 20
per cent volume growth -- highest since FY11
Corporate Social Responsibility
• Environment and Safety
 Asian Paints approaches the environment issue from the
perspective of waste minimization and conservation of
resources. Thus, the continued attempt is to reduce,
recycle and eliminate waste, which results in less and less
waste being generated.
• Total Water Management
 We propagate some methods to help you conserve water
Asian Paints has built a Total Water Management (TWM)
Centre, at its Bhandup manufacturing facility, which is the
first of its kind in the entire country.
Contd…..
 The TWM centre showcases live working models on
water conservation and rainwater harvesting. Asian
Paints provides expertise to citizens free of charge to
implement rainwater harvesting and total water
management solutions.
Acquisitions
• Awarded the "Sword of Honor" by the British
Safety Council for all the paint plants in India.
• Forbes Global magazine, USA ranked Asian
Paints amongst the 200 'Best Small Companies
of the world' in 2002 and 2003 and amongst
the top 200 'Under a Billion Firms' of Asia in
2005.
• Ranked 24th amongst the top paint companies
in the world by Coatings World - Top
Companies Report 2006.
Expansion Plan
• Asian Paints is planning an international
network of technology centers spread across
Australia, Jamaica, Egypt, Dubai, Mauritius, Fiji
and Singapore.
• The paint project will use the latest techniques
in production, packing, conveying and storage
in an eco-friendly manner, with zero discharge
of effluents.
• Company aims to come under top-5 paints
companies list in the world in next 2 year.