Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
m
w Deception occurs-
occurs- false
representation
w Similar as other industry-
industry- follow
moral rules
w Lying, cheating & fraud
w dd is not without sin
w With no reason customers feel that
ads are not true
d
w Society and status they get things
w Unaware about the product but
forced to buy the product
d
w Bad breath - rejection from others
w Fear , guilt and humiliation
w Die without proper insurance
coverage
w Negative impact to society
d
in short span-
span- market conditions,
competition, in effective performance
Eg. BMW-
BMW- ³ultimate driving machine´
1974--2010
1974
J
Ú
w Volkswagen, "Think
"Think Small",
Small", Doyle Dane Bernbach, 1959
w ×oca--×ola, "The
×oca "The pause that refreshes",
refreshes", D'drcy ×o., 1929
w Marlboro, The Marlboro Man,
Man, Leo Burnett ×o., 1955
w Nike, "Just
"Just do it",
it", Wieden & Kennedy, 1988
w McDonald's, "èou
"èou deserve a break today",
today", Needham,
Harper & Steers, 1971
w DeBeers, "d diamond is forever", N.W. dyer & Son, 1948
w dbsolut Vodka, The dbsolut Bottle, TBWd, 1981
w Miller Lite beer, "Tastes great, less filling", Mc×ann
Mc×ann--
Erickson Worldwide, 1974
w dvis, "We try harder", Doyle Dane Bernbach, 1963