A STUDY ON LOGISTICS MANAGEMENT IN BIG

BAZAAR,AMEERPET,HYDERABAD,TELANGANA

PRESENTED BY
PROJECT GUIDE SHIVAMITRA CH
Dr R.ANITA MBA 2 A
ASSOCIATE PROFESSOR 121418672028
TABLE OF CONTENTS
• CHAPTER 1 : INTRODUCTION
• CHAPTER 2 : LITERATURE REVIEW
• CHAPTER 3 : INDUSTRY PROFILE AND COMPANY PROFILE
CHAPTER 1 : INTRODUCTION

• 1.1 Introduction to the study

• 1.2 Need and importance for the study
• 1.3 Objectives of the study
• 1.4 Research Methodology
• 1.5 Scope of the study
• 1.6 Chapterization
1.1 INTRODUCTION TO THE STUDY
• Definition of logistics
• The American Council of Logistics Management defines logistics as
“the process of planning, implementing and controlling the efficient,
cost effective flow and storage of raw materials, in-process inventory,
finished goods and related information from point of origin to point
of consumption for the purpose of conforming to customers’
requirements”.
• The logistics system consists of the following components: Customer
service, Inventory management, Transportation, Storage and
materials handling, Packaging, Information processing, Demand
forecasting, Production planning, Purchasing, Facility location and
other activities.
1.2 NEED OF THE STUDY
• In maintaining inventory at the optimal level, so that there is no
shortage or surplus of stock and thus achieving the customer needs
and wants.
• To evaluate cost optimization by making the pallets or the shipment
box denser.
• To achieve faster delivery of the goods and the goods are delivered at
right time and at right place by sending more goods at cheaper rate.
1.3 OBJECTIVES OF THE STUDY

• To study the logistics activities at big bazaar.

• To study the various distribution and transportation costs involved in
supply chain
• To analyze the optimization of logistics cost.
• To give the suggestions based on the study
 1.4 RESEARCH METHODOLOGY
• RESEARCH DESIGN
Descriptive Research was undertaken to study the various logistics activities at big
Bazaar.
• DATA SOURCES
To full fill the above objectives of the study, both primary and secondary data is
taken into consideration.
• Primary Data
Data is collected through personal interviews and discussions with senior logistics
manager, deputy logistics manager and also from assistant warehouse manager.
• Secondary Data
The Secondary data is the data which is already collected and stored. The secondary
data is collected from various sources like Internet, manuals, journal and books.
1.5 SCOPE OF THE STUDY

The Study is confined to logistics management at Big bazaar Ameerpet,

Hyderabad and optimizing the logistics cost. The study deals with
understanding the various logistics activities and studies specifically
transportation costs and distribution cost involved.
1.6 CHAPTERIZATION
• First chapter consists of INTRODUCTION to the study includes the need for
study, importance of study, objectives, research methodology-, sources of
data, tools and techniques of analysis, scope of the study, chapterization
with sound explanation.
• Second chapter consists of REVIEW OF LITERATURE which reflects the
relevant theoretical and empirical background of the study on Logistics
Management
• Third chapter consists of the INDUSTRY AND COMPANY PROFILE which
contains a brief historical retrospect about industry and company.
• Fourth chapter consists of DATA ANALYSIS AND INTERPRETATION based on
the collected data from various primary and secondary sources
• Fifth chapter consists of FINDINGS, CONCLUSION and SUGGESTIONS along
with LIMITATIONS and is concluded with BIBLIOGRAPHY.
CHAPTER 2 : REVIEW OF LITERATURE
• 2.1 Logistics
• 2.2 Origin of logistics
• 2.3 Functions of logistics
• 2.4 Procurement & outsourcing of logistics
• 2.5 Ware housing or distribution center
• 2.6 Packaging
• 2.7 Transportation
• 2.8 Merits & demerits of logistics
• 2.9 Articles reviewed
2.9 ARTICLES REVIEWED
• Fernie and Spark (1998) discussed on “logistics and retail management
insights into current practice and trends from leading experts”
• Stock and Lamber(2001) discussed on “strategic logistics management”
• Krishnaveni muthiah(2002) discussed on “logistics management and world
seaborne trade”
• Sahay and Mohan(2003) discussed on “logistics and supply chain
management in india”
• Andreea Popescu(2006) discussed on “conducting case study research on
operations management”
• Sahay B S(2006) discussed on “the integrated supply chain
management system”
• Chiu(1995) discussed on “ analyzing customer satisfaction and service
using AI techniques”
• Stock and Lambert(2001) discussed on “a knowledge based system to
support procurement decisions “
• Vijaya raghavan (2001) discussed on “impact of transport on logistics
in india”
• Kemthose P Paul(2003) discussed on “real time value chain
management”
1) Fernie and Spark (1998) in their article titled “logistics and retail
management: insights into current practice and trends from leading
experts” explained the importance of technology in enhancing logistics
efficiency. They highlighted the way in which breakthroughs in
technology and IT have contributed in facilitating logistical efficiency in
the distribution network. They mentioned that technological
innovations in material handling and communication can substantially
improve the flow of information through the supply chain.
2) Chiu (1995) examined in the article titled “analyzing customer
satisfaction and service using AI techniques” the critical success factor
in effective logistics management. He opined that the critical success
factors in logistics management include good planning of the logistics
system, a well-designed distribution organization, the prudent selection
of allied companies, a close relationship with trading partners, good
logistics investment analysis, the elimination of barriers to logistics
management, commitment of top management and continuous
improvement in logistics
3) Stock and Lambert (2001) in their article titled “a knowledge based
system to support procurement decisions” explained the importance of
logistics and logistics cost savings of firms. They suggested that logistics
costs savings can have a greater impact on firm`s profitability than
increase in sales volume can. Logistics also plays an equally important
role in generating value advantage by the creation of product’s time
and place utilities.
4) Vijaya raghavan (2001) in the article titled “impact of transportation
infrastructure on logistics in India” focused on the importance of
transportation in logistics. He stated that transportation is the
backbone of the entire supply chain. Transportation makes it possible
for a company to achieve the well- known seven ‘R’s—the Right
product in the Right quantity and the Right condition, at the Right
place, at the Right time for the Right customer.
5) Kemthose P. Paul (2003) in the article titled “real time value chain
management” identified IT as the mainstay of supply chain
management. Planning and control functions performed by logistics
managers rely on quick, accurate and relevant data. So building an
information system for data capture, storage, and use is a pre-requisite
of any good modern supply chain management system. He also
recommends an efficient software system to support a well-designed
supply chain system.
CHAPTER 3 : INDUSTRY & COMPANY PROFILE

• 3.1 INDUSTRY PROFILE

• 3.1.1 Introduction to retail industry
• 3.1.2 Present scenario of retail industry in India
• 3.1.3 PESTEL analysis
3.1.1 : INTRODUCTION TO RETAIL INDUSTRY

• Retailing in India is one of the pillars of its economy and accounts for
about 10 percent of its GDP.
• The Indian retail market is estimated to be US$ 600 billion and one of
the top five retail markets in the world by economic value.
• India is one of the fastest growing retail markets in the world, with 1.2
billion people.
3.1.2 PRESENT SENARIO OF RETAIL INDUSTRY IN
INDIA
• The Indian retail industry has emerged as one of the most dynamic
and fast-paced industries due to the entry of several new players.
• Total consumption expenditure is expected to reach nearly US$ 3,600
billion by 2020 from US$ 1,824 billion in 2017.
• It accounts for over 10 per cent of the country’s Gross Domestic
Product (GDP) and around 8 per cent of the employment.
• India is the world’s fifth-largest global destination in the retail space.
• It is projected that by 2021 traditional retail will hold a major share of
75 percent, organized retail share will reach 18 per cent and e-
commerce retail share will reach 7 percent of the total retail market.
3.1.3 PESTEL ANALYSIS
• There are many factors which affect the running of the retail industry
, and the PESTEL analysis of the industry is as follows:
1. Political
2. Economical
3. Social
4. Technological
5. Environmental
6. Legal
3.2 COMPANY PROFILE OF BIG BAZAAR
• 3.2.1 Brief history of organization
• 3.2.2 Vision and mission of the company
• 3.2.3 Organization structure
• 3.2.4 SWOT analysis of Big bazaar
• 3.2.5 CSR Policy
• 3.2.6 Achievements and Awards
3.2.1 Brief history of organization
• Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is
one of India's leading business houses with multiple businesses
spanning across the consumption space.
• While retail forms the core business activity of Future Group, group
subsidiaries are present in consumer finance, capital, insurance,
leisure and entertainment, brand development, retail real estate
development, retail media and logistics.
• The first set of Big Bazaar stores opened in 2001 in Kolkata.
Hyderabad and Bangalore.
3.2.2 Vision and mission of the company
• VISION:
"To Deliver Everything, Everywhere, Every time, to Every Indian Customer in
the most profitable manner.“
• MISSION :
1. We share the vision and belief that our customers and stakeholders shall
be served only by creating and executing future scenarios in the
consumption space leading to economic development.
2. We will be the trendsetters in evolving delivery formats, creating retail
realty, making consumption affordable for all customer segments — for
classes and masses.
3. We shall infuse Indian brands with confidence and renewed ambition.
3.2.3 Organization structure
3.2.4 SWOT analysis of Big bazaar
• Strengths
Low cost , Cost cutting by reducing intermediaries , Promotional offers on
Wednesday ,Location ,Home delivery facility.
• Weakness
Low customer loyalty , Time gap between order and processing ,Low internal
warehouse capacity , Employees not trained , Less conversion level ,Frauds in retail
• Opportunities
Rural retailing , Kids and teens retailing segment ,Organized retail is only 3% of the
total retailing market in India
• Threats
• Shopping culture ,Uncertainty in market position , New entrants like reliance
3.2.6 Achievements and Awards
• Big bazaar won the best campaign award in online advertising for
India’s first 24hours Facebook live campaign 2018
• Big bazaar won the most admired retailer of the year for digital
marketing campaign 2018
• Big bazaars smart search won gold for mobile search campaign 2018
• Big bazaar won silver for midnight sale campaign 2018
• Big bazaars smart search won the best campaign award in fashion,
beauty and retail category 2018
• Big bazaar and bru coffee and future group and Mc Vitie’s won the
award for the most admired brand retail partnership of the year 2018
THANK YOU