INTRODUCTION

• SUBSIDIARY OF GM OF UNITED STATES

• 5TH LARGEST CAR MAKER 0F INDIA
• HALOL, GUJARAT, TALEGAON AND
MAHARASHTRA
• HEADQUARTERS IN GURGAON
• TECHNICAL CENTRE IN BANGALORE
• 3,85,000 VEHICALS ANUALLY
Chevrolet came to India in 1928.
General Motors was the first automobile
company to open an assembly plant in India.
Vehicle Production started in 1928 with
the National series ABtouring.
In 1952-53 the ‘socialist’ Indian Government
forced General Motors India to shut business,
along with other foreign car companies.
The company was established in 1911, and the
bowtie logo first appeared in 1914.
the bowtie shape was inspired by a pattern of
wallpaper in a Paris hotel room. William
Durant detached a small piece and kept it in his
wallet, waiting for the day he’d put it to use.

since then, become an advertising icon, and is

still the marquee of today's Chevrolet.
Maruti Suzuki- 51.36%

Hyundai motors- 17.97%

Tata motors- 13.88%

Honda- 4.93%

Mahindra- 2.15%

Ford- 2.57%
Others- 5.53%
• Chevrolet cruze- choose to cruze

• Chevrolet spark- “har drive happy drive”

• Chevrolet aveo-yuva- “bada dil badi car”

• Chevrolet beat- test it like you own it