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  • Online Meat Market Targets Health-Conscious Customers

    Caricato da

    Shashank Rohilla
    5 visualizzazioni1 pagina
    The document discusses strategies for an online meat market to target and brand to different customer segments. It outlines three customer segments based on health awareness and purchasing behavior. The market will aim to increase awareness of their processed meat through advertisements, offer free samples and delivery for new customers, and provide rewards for repeat purchases. The business model focuses on sourcing quality meat through proper procurement, processing, storage, and delivery methods to meet customer needs around freshness, quality, safety, value and choice.

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    Meat market

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    The document discusses strategies for an online meat market to target and brand to different customer segments. It outlines three customer segments based on health awareness and purchasing behavior. The market will aim to increase awareness of their processed meat through advertisements, offer free samples and delivery for new customers, and provide rewards for repeat purchases. The business model focuses on sourcing quality meat through proper procurement, processing, storage, and delivery methods to meet customer needs around freshness, quality, safety, value and choice.

    Copyright:

    © All Rights Reserved
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    5 visualizzazioni1 pagina

    Online Meat Market Targets Health-Conscious Customers

    Caricato da

    Shashank Rohilla
    The document discusses strategies for an online meat market to target and brand to different customer segments. It outlines three customer segments based on health awareness and purchasing behavior. The market will aim to increase awareness of their processed meat through advertisements, offer free samples and delivery for new customers, and provide rewards for repeat purchases. The business model focuses on sourcing quality meat through proper procurement, processing, storage, and delivery methods to meet customer needs around freshness, quality, safety, value and choice.

    Copyright:

    © All Rights Reserved
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 1

    Online Meat Market: Customer Targeting and Branding

    Mode of Purchase
    Health
    safety
    13%
    25% Consumer awareness 67%
    15%
    I about processed meat unawareness
    Consumer Awareness through Pricing
    Customer quality of
    meat
    II advertisement behavior
    Free delivery for
    47%
    Free samples new customers for
    1 month
    Freshness
    1 free order after 10 orders
    Slaughtering in front of eye Meat from shop/Cut meat
    Slaughtering in home Online/ Supermarket
    Quality &
    Safety

    Value
    Business Model

    Procurement

    Target- 20 %
    Proposition
    Right
    Storing Online Home
    delivery

    Process
    in segment
    II & 5% in
    meat
    segment I market
    Right
    Delivery Choice of
    breeding
    type &
    Right
    variety
    Butchering

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