and design IMC for it including its four P’s strategy. 1 2 3 Just 3 seconds…. You loose everything… PRODUCT
Anti Theft Bag
Anti-theft Bag
Vision- By placing our customer’s needs first, our
technology, aesthetic and craftsmanship will empower them with confidence for every journey. Tagline- Prepared for your every journey. Value Statement- Enjoy life's adventures knowing your gear is safe. Product
Anti theft bag consists of hidden pockets
Quick snap buckle for fast locking Attached to nylon strap with embedded steel cable a metal d ring for locking to fixtures. Radium is fixed inside the bag for light searching that means no more searching in the dark abyss of the bag. Military non cut fabric is used which makes it stain free and scratch free. You can charge on the go with anti slip phone strap Target Segmentation
Target- Premium Class
Everyone who is travelling be it youth, working women and men. Age Group- 18-60 years USP
It has a finger print and code locker on the top if
someone tries to make three wrong attempts it will start shrill alarm tune. Light weight due to standard compartmentalization it equalizes the weight to all over the bag. Pricing
Cost For PRODUCT
₹3500 Place of Distribution
Delhi Airport T2,T3 terminals
According to ET source, per day 40,000 passengers wait for their flight for two three hours. They are the best target audience as they are the people travelling to and from different parts of the world. People search for innovative products in terms of safety of their belongings while travelling. Promotion Promotion • Roll up standee banners showcasing the utility of the product. • Product demos Video marketing Potential competitor's All top backpack brands- Gute Reise VIP lounge Napa Dori Da Milano Hidesgin The Zoom Shop(bag Store) IMC Tools Considering today’s market scenario, any business or cause need to be communicated to their respective customers or the beneficiaries for that integrated marketing communication is used.
IMC tool used in our enterprise are:-
Advertising- This is viewed as a cheapest way of reaching the customers. For advertisement social media platforms such as Facebook, Instagram has been used. Point of purchase- POP focuses on bringing immediate conversions and creating an urgency to buy the product. Through sales coupon and features on digital displays.
Customer Service- Our customer service will be focusing
on creating information service, gaining feedbacks and creating a redressal mechanism. Giving 100% assistance for product related complaints also giving assurance if not satisfied with product clients can get back their money. THANK YOU SOMYA GUPTA SHWETA CHOUDHARY