Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
11
Creating
Brand Equity
BrandAsset® Valuator
Brandz
Other associations
Memorable Meaningful
Protectable Likable
Adaptable Transferable
• Brand-tracking studies
• Brand valuation
Individual or separate
family brand names
Sub-brand name
• A branded house
– Flagship product