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A PRESENTATION ON

OLA CABS
PRESENTED BY:-
Wilfred Fernandes
Contents

 Introduction
 History
 OLA’s Top Seven Cities
 Services
 HOW ON-DEMAND CABS WORK
 Modes of payment
 Competitors
 OLA Market Share
 SWOT (Strength Weakness Opportunity Threats)
INTRODUCTION

• ANI Technologies Pvt. Ltd., operating under the trade


name Ola, is an Indian online transportation network
company.

• It was founded as an online cab aggregator in Mumbai,


but is now based in Bangalore.

• As of September 2015, Ola was valued at $5 billion.


HISTORY

• Ola means hello in Spanish

• Bhavish Aggarwal and Ankit Bhati are the founders of the Ola cab Both
are graduated from IIT Bombay

• 2010 December Ankit Bhati Joined with Bhavish

• Ola cabs received first round of funding from angle investors

• Growth of Ola cabs with number of cabs in the network growing from
just 7500 in December 2013 to more than 40000 in November 2014

• Now handling 1.5 lakh booking per day


OLA’s Top Seven Cities

 Bangalore
Chandigarh
 Chennai Delhi
Jaipur
 Delhi

 Pune
Pune

 Mumbai

 Jaipur
Chennai
 Chandigarh Banglore
Services

• Ola provides different types of services ranging from


economic to luxury travel

Services Available:
 Ola Share  Ola Rentals
 Ola Auto  Ola Outstations
 Ola Pedal  Ola Lux
HOW ON-DEMAND CABS WORK

1 2 3

Cash / Card
Select cab type and
Customer opens app then place order
Select payment option
and set pick up location
5 4
6
At the end of the journey the fare
The aggregator transfers is charged directly to the digital
money to the driver’s linked wallet. In case of cards, a customer
bank account in 24-28 hours. enters CVV and verification Cab picks up the
password on the app. Payment can customer and the trip
also be in cash is tracked by GPS
Modes of payment

Paying with Credit /Debit Card


Paying with Ola Credit
Paying in Cash
Paying with Ola Money
Competitors

 Uber Cabs

 Meru Cabs (India)

 Easy Cabs

 Unorganized Players (Auto rickshaws /Taxis)

 Carpooling services
OLA Market Share

Market Share Others


UBER 4%
4%
MERU
12%

OLA
80%
SWOT

Strength Weakness

Opportunities Threats
Strength

 First mover advantages as a taxi aggregator in India

 Acquisition of Taxi For Sure made it No. 1 in India

 High awareness due to aggressive TV, online and print media marketing

 Huge customer base & due to network effect it is increasing

 Multiple rounds of VC investments have made the brand financially strong

 Rapid expansion and online application


Weakness

 Drivers are the face of the Company and hence their misbehavior directly
affects the brand image

 While the demand is huge, amount of cash burning is huge and


monetization is very difficult
Opportunities

 Unorganized market is huge (-90%) and hence potential is high.

 Increasing internet penetration & smart phone users.

 Shifting of customers towards convenience creates huge demand.

 Raising disposable income.

 Acquisition of smaller players.


Threats

 Rising competition

 Uber has deep pocket and hence can burn cash heavily

 Absence of clear government regulations in developing countries

 Future is unclear due to lack of regulations and customer loyalty is less in


this industry

 Presence of many national players


Conclusion
THANK
YOU