Amitabh Bachchan

And his Impact on

Brand
Made by-
Aishwarya ()
Abhijeet ()
Ayana (11)
Garvit ()
 Impact of Celebrity Endorsements on
Brand Image
• Celebrity endorsement has been established as one of the most popular tools
of advertising in recent time.

• It has become a trend and perceived as a winning formula for product

marketing and brand building.

• It is easy to choose a celebrity but it is tough to establish a strong association

between the product and the endorser.

• Having a famous person advertise a product can be a powerful tool for

marketing.

• Celebrities promote everything from products to services and even social

causes.
• Celebrities can shine a bright spotlight on all types of businesses, and that's
why they are sought out by a wide variety of companies to advertise their
products or services.

• Celebrity branding is the use of famous people to generate buzz around

a product or service.

• Celebrity branding involves engagement from celebrities with the product or

service. These days, that often translates to generating buzz or
engagement with their social networks.

• One example of celebrity branding is having a product promoted on social

media by a celebrity- Celebrities have substantial social networks and
people are always interested in the trends and products that celebrities
endorse.

• Celebrity branding on social media has the potential to reach more people
than other traditional advertising methods.
• Amitabh Bachchan, a veteran Bollywood actor, who has lived his
decades’ long career being in front of the camera, not only for
films but also for endorsements.
• Amitabh Bachchan is a brand in him, which is why when a
franchise product brand joins hand with him, the company grows
financially and geographically as well as generates revenue; such
is the power of marketing and advertisement.
• When an actor, whom people see in films and develop an
emotional bond with the character, it is favorable for the franchise
companies, when they join hands with the actor.
Some Brands Endorsed By Amitabh
Bachchan

 firstcry.com
 Polio UNICEF
Parker Vector
 Cadbury
 Navratna Oil
• In May 2015, firstcry.com signed Amitabh Bachchan as its brand
ambassador.

• After Aradhya, his grand daughter’s birth, he endorsed Firstcry.com, such

advertisements give customer a scope to make a personal connection with
the actor as well as with the product.

• Websites and Business Newspapers were flooded with the news of one
Bangalore based rapidly growing e-commerce company roping in one of the
the biggest celebrity of the Hindi Film Industry.

• Along with the signing of Amitabh Bachchan , the company also started
looking for another face for the campaign-The Baby to feature along with Mr
Bachchan.

• The company made 6 television commercials around the theme “Bachchon

ki shopping, bachchon ka khel nahi” that ran for the next 3 months.
• Amitabh Bachchan is the goodwill ambassador for
Polio UNICEF campaign. He was appointed as the
ambassador in 2005 and has since fronted their polio
eradication programme successfully.

• Mr Bachchan is also known for putting his considerable

profile and credibility behind various social causes.

• Being one of the most prominent figures in the country

renders him a powerful advocate for such causes, and
he has featured in many advertising campaigns raising
awareness over community problems.

• Mr Bachchan’s partnership with UNICEF has seen him

become the face of polio mass media campaigns,
persuading parents to ensure “do boond zindagi ki”, or
to take two drops of polio vaccine each vaccination
round.

• To this end, Mr Bachchan has featured in a series of

award-winning television and radio commercials
emphasizing the seriousness of the issue.
.

• Amitabh Bachchan has stood apart with respect to the

overall brand personality, perception and value.

• His personality compliments Parker’s personality of being

a globally recognised and valued brand which gets bigger
and more prestigious with time.

• KBC’s most fascinating thing other than Amitabh

Bachchan’s charm was his signature on the check, which
the marketing company beautifully placed in the show

• The ads attempted to use his sarcasm and with to

question 'why carry a pen that is not Parker'.
• Another starring Genelia D'Souza had Bachchan being
fascinated by the pen while signing autographs.

• Thus the marketing and advertisement team has to

take care of such spaces, where they can push the
product without making it look obvious.
• Navratna Oil, the ayurvedic oil brand from the house of Emami Limited, has
launched Big B Amitabh Bachchan in a never seen avatar of an acapella
singer.

• In a new music video, Big B can be seen crooning the iconic song ‘Sar jo
teda chakraye’ from the film Pyaasa in an acapella style.

• Big B lent his baritone voice for this experimentation for the very first time in
his career and has once again rewarded his fans with something to rejoice
for.

• The brand wanted to do something engaging for the consumers with the
song and the brand ambassador, Amitabh Bachchan, a powerhouse of
talent, is one of the most innovative & experimental artist even at this age.