Digital Platform of Film Distribution ‘NETFLIX’ a study

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Researcher Name: Jayendra Rane Ph.D. Guide: Dr. Nisha Pawar

 ABOUT NETFLIX
 It is an American over-the-top media services provider.
 Headquartered in Los Gatos, California.
 Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California.
 Primary business is its subscription-based streaming service, which offers online streaming
of a library of films and television programs including those produced in-house.

Reed Hastings Reed Hastings

Co-founder, CEO and Chairman Co-founder, former CEO
 NETFLIX in early days (NETFLIX 1.0)
 Started in 1997 as a mail-order DVD-by-Mail business.
 Monthly subscription fees so that consumers could avoid late fees.
 Impressive logistics chain with over 50 regional warehouses to distribute the DVDs to its customers.
 By 2007-08, it had over 100,000 DVD titles and 10 million customers.

Netflix Classic Red Envelope

With DVD
 NETFLIX 2.0
 Even after on successful business stage in 2007, decided to change.

 DVD to Video Streaming.

 Started its video streaming services in 2007.
 Providing the service in 190 countries across the globe.
 In the year 2018 paid subscribers went up to 120+ million world wide.
Platforms Flexibility
Subscription Flexibility
 Films on NETFLIX
 After successful streaming of TV shows, TV series decided to clinch another wing i.e. Feature Films
 NETFLIX streamed own first film named : Beasts of No Nation (a war drama) in 2015
 To types : Licensed and Original
 Total titles available for streaming :15000+
 Total feature films / movies available on NETFLIX : 9800+
 Indian films on NETFLIX
Current availability of film database/library
 500+ Hindi Bollywood feature films
 48 New films (2017-18)
 16 Bengali films
 9 Kannada
 61 Malayalam
 66 Marathi
 10 Urdu
 22 Tamil
 40 Documentaries
 Indian films released on NETFLIX

Loev Paanch Phir Se

The Big Fat City 30 days in September Love per square foot
Brahman Naman
 NETFLIX in upcoming days
 NETFILX is investing $1.3 billion on technology
 Spending $ 8 billion on content production with 1000 original release in 2018
 Working with Martin Scorsese’s ‘Irishman’ with $100 million film.
 Netflix has been nominated for a record 112 Emmy Awards
 27% of Americans prefer Netflix over any other platform in Prime time
 Netflix is projected to have over 114M households subscribing online by 2020
 Global to Local policy for India
 Sacred Games, Selection Day, Again, Ghoul,
 Bard of Blood (in association with Shahrukh Khan’s Red Chilies Entertainment)
 Mighty Little Bheem (Netflix's first kids original series from India)
 References
• www.netflix.com
• www.forbs.com
• https://medium.com/@nvenkatraman/netflix-a-case-of-transformation-for-the-
digital-future-
• https://gadgets.ndtv.com/entertainment/features/netflix-india-two-years-
numbers-summary-predictions
• www.cowenandco.com
• http://www.indiantelevision.com/iworld/video-on-demand/netflix-plans-to-
become-leading-producer-distributor-of-high-quality-indian-content-
• www.screencrush.com
• The Netflix effect: Technology and Entertainment in 21st century, Edited by
Kevin McDonald, Daniel Smith, Bloomsbury Publications USA.