Collectionofofdata

Collection data
Introduction
 Data collection is defined as the procedure of
collecting, measuring and analyzing accurate
insights for research using standard validated
techniques.
 A researcher can evaluate their hypothesis on the
basis of collected data. In most cases, data
collection is the primary and most important step for
research, irrespective of the field of research

 The approach of data collection is different for

different fields of study, depending on the required
information.
 Factorsto
Factors tobe
beConsider
ConsiderBefore
Before
Collectionof
Collection ofData
Data
 Objective and Scope of the Inquiry
• Used to determine specific data 
 Sources of Information
• Self-administered surveys, interviews, field observation, and experimen
 Quantitative Expression
• interviews and questionnaires that collect numerical
information
 Techniques of Data Collection
• Interviews , Surveys/questionnaires
 Unit of Collection
• Unit of observation and unit of analysis
 Sources of Data
Sources of Data

External Sources Internal Sources

External Sources Internal Sources

Primary Data Secondary Data

Primary Data Secondary Data
 Internal&&External
Internal ExternalSources
Sourcesof
ofData
Data
Internal Sources of External Sources of
Data Data
 is data retrieved from   is data that is collected by
inside the company to other people or
make decisions for organizations from your
successful operations. organization‘
 is collected to determine external environment
 When information is
revenue, profit, and the collected outside agencies
bottom line is called external source of
 There are four different
 data
This type of information
areas a company can
can be collected by census
gather internal data from:
or sampling method by
sales, finance, marketing,
conducting survey
and human resources.
 Primary Data
Primary Data
  is data that is collected by a researcher
from first-hand sources, using methods like
surveys, interviews, or experiments. It is
collected with the research project in mind,
directly from primary sources.
 Data that has been compiled for a specific
purpose, and has not been collated or
merged with other data.
 Are collected by the investigator conducting the research.
 Direct
Personal
Investigation

Indirect oral
Investigation Investigation(
Through ( I,e. through
Observation Method of Enumerators)
Collecting
Primary data

Investigation
Investigation
Through
Through
local
Mailed
Reporters
Questioner
Questioner
 Primary Data
Primary Data
Merits Demerits
High Accuracy of Evaluated Cost
data

Data interpretation is Time consuming

better

Great control Inaccurate Feedback

Address as specific Required a lot of skill

research issues With labour

Targeted issued are More number of

addressed resources
Are Required
 Secondary Data
Secondary Data
 which is collected by someone who is someone other
than the user.
 Common sources of secondary data for social science
 include censuses, information collected by government
departments, organizational records and data that was
originally collected for other research purposes

 Can save time that would otherwise be spent collecting

data and, particularly in the case of quantitative data,
can provide larger and higher-quality databases that
would be unfeasible for any individual researcher to
collect on their own. 
 Methodof
Method ofCollection
Collection
SecondaryData
Secondary Data
International

Published Government
Published
Sources
Sources Municipal
Corporation
Institutional/
Commercial

Unpublished Unpublished
Unpublished biographies
Sources
Sources Diaries or
Letters
 SecondaryData
Secondary Data
Merits Demerits
Quick and cheap
source Poor accuracy
Of Data
No fulfill our
Wider geographical specific Research
needs
Longer orientation Data are not up to
period date
Leading to find Poor accessibility
Primary in some cases
Data
 Differencebetween
Difference betweenPrimary
Primary
Dataand
Data andSecondary
SecondaryData
Data

Primary Data Secondary Data

 Real time data  Past data
 Sure about source of data  Not sure about of sources
 Help to give results o Of data
 Refining the problem
finding
 Costly and time consuming  Cheap and no time
process consuming process
 Avoid biasness of response of data Can not know in data
Biasness or not
 More flexible
 Less flexible