Celebrity Endorsement: New Advertisement and Promotions:

• Give Palmolive coupon on purchasing Air , railway or

• For Strengthening Brand reputation movie tickets. Consumers will be able to use this
• Build trust among mass coupon to buy only Palmolive products.
• Promoting natural ingredients • Collaborate with Private and government schools and
colleges to place Palmolive products in their place.

Celebrity New
Endorsement Promotional
activities

Opening Sports
Selling sponsorship
Opening Selling kiosk Sponsoring Sports
Kiosks • Sponsor district level tournaments
• Opening selling kiosks in Malls during seasonal
sales periods • Sponsoring Kabbadi and other sports
tournaments in rural areas during major
festivals.

TREY
research
1
Deliverable 2

Current market size in Personal care • Palmolive share to reach in next

five years from its current size 100
• – Body cleansing – 21,000 Cr
cr to 248.83 cr
• – Hair Cleansing – 7200 Cr
• – Face Cleansing – 3200 Cr Palmolive expected average YOY Growth
300
growth rate 20%
250
For next 5 years 200

150

100

50

0
1 2 3 4 5

Add a footer TREY

research
2