Success/Failure

of a global
brand in India
CHEVROLET
 MEMBERS

2018JULB01025 Sakshi Mouar

2018JULB01032 T Shubham Vinodbhai
2018JULB01043 Sang Lida
2018JULB01048 Nikhil Dev S
2018JULB01057 Modala Sri Harsha
2018JULB01058 Sourabh Suman
2018JULB01060 Ritesh Sarraf
2018JULB01088 Sai Srujana Jakkala
 INTRODUCTION

Chevrolet is an
Louis Chevrolet and
American automobile It is Headquartered in
William C. Durant
division of the Detroit, Michigan ,
started the company on
American manufacturer United States.
November 3, 1911.
General Motors(GM).
 Global market share of a company

share

mercedes 2.7

renault 2.8

kia 3

chevrolet 4.4

hyundai 4.7

nissan 5.4

honda 5.5

ford 6.5

volkswagen 7.2

toyota 9.2

0 1 2 3 4 5 6 7 8 9 10
 The Story of Chevrolet so far in India

1994: Forms JV with Hindustan motors to sell Opel cars.

1928: GM Starts assembling Chevrolet cars,
Buys out HM’s stake in 1999. Produces Opel cars at Halol, 2003: Starts producing
trucks, buses. Ceases ops in 1954.
in Gujrat Chevrolet vehicles.

July, 2013: Recalls 1,14,000 units of 2006: Begins work on Talegaon facility,
July, 2015: CEO Marry Bara says co
Travera. Probe reveals company was fudging which comes online in Sep, 2008
would invest $1B to grow India sales.
emission testing

April, 2017: Stops production at Halol,

May, 2017:Announces decision to stop
Gujrat.
sales in India
 REASONS FOR FAILURE

1. A lack of 3. Outdated
2. Network
products technology

4. Inability to read
5. Global 6. Weak
the market and
challenges leadership teams
adapt quickly
CONCLUSION