MEDIA AND INFORMATION

LANGUAGES
Guidelines for Media:

Audience
pertains to a group of spectators in a public event.

Stakeholders
group of people or organization that has the same interest or concern with
a particular group.
 PRODUCERS OF MEDIA

AUTHORS AND JOURNALIST

Deliver news and other information to the readers, may it be own print or
via the internet.

Broadcast media includes TV, Radio, and Film. Directors create films, TV
programs, and Radio shows, and work alongside talents or performers.
GUIDELINES FOR MEDIA PRODUCERS

1. As professionals, they have an obligation to society to use their freedom of expression

responsibly. They should not abuse this freedom, or use this power of exploitation or
self–interest.
2. They should prioritize the welfare of the society over their careers.
3. They should present news that is accurate, objective, and meaningful.
4. They should express unbiased points of view, comments, and criticisms.
5. They should represent marginalized people like the minority groups.
MEDIA CODES AND CONVENTIONS
CODES
Systems of signs, which create meanings to communicate ideas and impressions for an
audience, producers and other stakeholders.

Pertain to a set of standards, principles, and policies that practitioners of a particular

sector should observed.

Types of Codes
Technical Codes ADD YOUR TEXT
 Symbolic Codes
 Written Codes
TECHNICAL CODES

Focus on how media frames in visual

media are presented

e.g. camera angle, lens choice, framing, shutter

speed, depth of field, lighting and exposure
SYMBOLIC CODES

Indicators that requires inferences among the audience,

delving into the connotative rather than the denotative

e.g. objects, setting, body language, clothing, color

WRITTEN CODES

Formal written language used in a media product

e.g. Printed language and spoken language, headlines,

captions, style
SPJ CODE OF ETHICS
( Society of Professional Journalist )

1. Seek truth and report it.

2. Minimize harm
3. Act independently
4. Be accountable and transparent
CONVENTIONS

Conventions are accepted ways using media codes.

Convections are closely connected to the audience expectations of a

media product. Different types of convections include form
convections, story convections and genre convections .
 Types of Conventions
Form conventions – are the certain ways we expect types of media’s
codes to arrange.
Story conventions- common narrative structures and understandings that
are common in story telling media products.
Genre convention – point to the common use of tropes, characters,
settings or themes in a particular type of medium, are closely link with audience
expectations.
Effects of Media to its Audience and Stakeholders
The media and television review and classification board (MTRCB) is responsible for screening
television programs and films, and evaluating the kind of message these programs send to the audience,
may it be comedy, romance, action, drama, or documentaries.

Psychologists claim that the media can influence a child’s behavior in various ways. For instance, children
can learn violence and aggression from what they see on television. In 2002, David Gauntlett introduced a
method that explores how media can influence people in a creative and positive way. In his approach, he
asked the participants to create collages or illustrations using metaphors from media.

Many other studies show both the positive and negative influences of media to its users. Therefore, media
providers and producers should offer platforms that reflect values acceptable to society and become allies
in safeguarding the welfare of the people who are both their audiences and stakeholders.
THANK YOU