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Introduction
Marketing
for
Hospitality
and Tourism
-Peter Drucker
• Manufacturing
• Product
• Selling
• Marketing
• Societal Marketing
©2006
©2006 Pearson
Pearson Education,
Education, Inc.
Inc. Marketing for Hospitality
Marketing forand Tourism,and
Hospitality 4thTourism,
edition 4th edition
Upper Saddle River,
Upper Saddle NJ 07458
River, NJ 07458 Kotler,
Kotler,Bowen,
Bowen,and
andMakens
Makens
Marketing and Sales
Concepts Contrasted