RETAILING PRODUCTS AND MARKETING

STRATEGIES OF MACHHAPUCHCHHRE BANK

LIMITED

Presented By
Anjani Kumar Karna
 Introduction of Machhapuchchhre Bank Ltd.
• Established in 1998 as the first regional commercial bank from the western region of Nepal.

• The 'A' class commercial bank started its banking operations from its own head office
located in the foothills of Machhapuchchhre Mountain peak in the picturesque town of
Pokhara since year 2000.

• the Bank is providing 365 Days banking and Evening Counter services to the customers
through many of its offices.

• The Bank has been promoted by highly renowned Non-Residential Nepalese, prominent
business man and industrialists with a vision and dedication to provide the best financial
products and services in the most efficient and professional manner.

• Now with a paid up capital of over 4.66 billion rupees, 56 Branch Offices 1 Extension
Counter, and 73 ATMs spread all across the country, it is one of the full fledged national
level commercial banks operating in Nepal.
 Products Of Machhapuchchhre Bank Ltd.
• Saving Account
• Current Account
• Senior citizen Service
• Mobile Banking
• Loan
• Internet Banking
• Fixed Deposit
• Debit Card & Credit Card
• Demand Draft
• Letter of Credit
•

3
 What is Marketing Strategies?

A process that can allow an organization to

concentrate its resources on the optimal
opportunities with the goal of increasing sales
and achieving a sustainable competitive
advantage.

4
 Marketing Strategies of Machhapuchchhre Bank
Ltd.

1. PRODUCT
2. PRICING
3. PLACE
4. PROMOTION
5. PROCESS
6. PHYSICAL EVIDENCE
7. PEOPLE
 Products

• Saving Account
• Current Account
• Senior citizen Service
• Mobile Banking
• Loan
• Internet Banking
• Fixed Deposit
• Debit Card & Credit Card
• Demand Draft
• Letter of Credit
 Pricing
• Interest Rate Charged

• Transaction Cost

• Value Pricing

• Going Rate Pricing

 Place
• It refers to the establishment and functioning of the network
of branches and other offices through which banking
services are delivered.

• Objective is to get the right product, at right places at right

time at least cost.

• Extensive branches network – access to large section of

people.

• Proximity may play a determinant role in selecting the bank.

 Promotion
• Advertising

• Publicity

• Sales Promotion

• Personal Selling

• Push and Pull Strategies

 Process

• It refers to the systems used to assist the organization in delivering the

services.

• Aids to the promotion of customer satisfaction. It involves

i. Speeding delivery of services

ii. Reducing the paper work

iii. Customization as per individual demand simplicity

iv. Standardization of procedures.

 Physical Evidence

Physical evidence is the environment in which the service is

delivered and where the firm and the customer interact and ant
tangible commodities that facilitates performance or
communication of the services. It includes

• Financial Reports:- The company’s financial reports are

issued to the customers to emphasis.

• Tangibles:- Pens, Writing pads to the customers. ATM and

Cheque books to the customers.

• Punch lines:- “सबल उत्त्कृष्ट एवं ववस्तारित”

 People

• All people directly or indirectly involved in the consumption

of banking services.

• Workers, Employees, Management and other consumers.

• Employees of the bank represents the organization to its

customers.
 Conclusion

Banking sector reforms have changed the traditional way of

doing banking business. Mainly technology is the outcome of
banking reforms. Customer is now the king and customer focus
or satisfaction of customer is the main aim of the bank. With the
introduction of new products and services competition has grown
up among the banks. Only those banks will survive who face the
competition with the effective ways of marketing.
Thank You !!!