MANAJEMEN

RANTAI SUPLAY
Yusi Tyroni Mursityo, S.Kom., MS., M.AB.
 PENGANTAR MRS
Yusi Tyroni Mursityo, S.Kom., MS., M.AB.
 SUPPLY CHAIN MANAGEMENT

•Introduction
•Class Objectives
•Syllabus
•SC Overview
 Class Objectives

• Introduce the general under standing on basic SCM concepts,

methods, and tools.
• Introduce concepts of supply chain design and operations with a
focus on supply chains for products destined to improve quality
of life.
• Your objectives?
 Critical Question

• Darimana Sumber material/bahan?

• Dimana Prosessing atau konversi bahan?
• Jalur distribusi yang akan digunakan?
• Bagaimana membangun hubungan yang kuat dengan supplier
dan customer?
• Bagaimana mendapat informasi lansgung dari end-consumer?
• Struktur logistik yang akan dibentuk?
• Bagaimana kita mengkoordinasikan arus informasi dan sistem
secara global?
• Dan, bagaimana mengatur sistem insentif untuk semua partner
dalam SC untuk mengoptimasi keseluruhan kinerja?
 SCM/MRS

• Supply chain is two or more parties linked by a flow of resources

– typically material, information and money
• SCM entails the management of activities surrounding the flow of
raw materials to the finished product or service enjoyed by the
end customers, and back, in the case of recycling and returns.
• SCM: Buy, Make, Move, Store, Sell
 Make SCM spans the functions of
operations, marketing and finance

SCM
Sell Finance
 Supply Chain Management

• SCM is a set of approaches utilized to efficiently

integrate suppliers, manufacturers, warehouses, and
stores, so that merchandize is produced and distributed
at the right quantities, to the right locations, and at the
right time, in order to minimize system-wide costs while
satisfying service level requirements
Challenges in Emerging Markets:
What’s different?
 Alasan Umum untuk Sistem yang lemah (Slack System)

• Uncertainty in input or output processes, or in

demand
• Time lags & capacity limits
• Scale economies
• Predictable variability in supply or demand
• Conflicting objectives or incentives
• Need for immediate or short service times
Uncertainty
Contrasts: Modern vs. Traditional
 Assignment
• Pick a product that you own, or use, or consume.
• Describe its supply chain as you know or imagine it, going as far
upstream as possible to raw materials.
– Where and how was it made?
– Where were its components made?
– Where were the raw materials sourced from?
– How long did this take? How many steps and movements?
• What type of slack might there be in this supply chain, and where, and
for what reasons?
• What do you imagine are the key challenges in the planning and
operation of this supply chain?
• Please submit a minimum 1 page write up addressing these points.