WILKINS, A ZURN COMPANY:

DEMAND FORECASTING

Submitted by Group 9 –

Shray Yadav
Shashank Dev Shrivastava
Raj Ratan Soren
Shabhnam Kerketta
Manisha Toppo
Sangeeta Bori

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 5C Analysis

Company Collaborators
• Most common client contacts are transportation/
• Wilkins produces plumbing, municipal
waterworks, fire production, and irrigation logistics managers, procurement managers
equipment
• Account executives look for ways to partner with
• Zurn Industries acquired Wilkins in 1971
• Merged with Bath & Plumbing Products co. in a customer service managers
1998
• Changed name to Jacuzzi Brands in 2003
Customers
• General plumbing market represented half of
its revenue • Commercial and industrial constructors
• Achieved strong growth through favorable • Residential and remodeling constructors
pricing, product innovation and targeted
marketing program • Affected by many external factors
• Cyclic nature of demand
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 5C Analysis
Context

 Weather forms an important variable for the organization as it significantly

impacts construction
 The plumbing products business is dependent upon commercial and
institutional construction activities and affected by macroeconomic factors
such as:
 Rate of unemployment
 Availability of financing opportunities
 The company has achieved substantial growth due to favourable pricing,
product innovation and targeted marketing programs

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 Decision
Problems
• Developing a new demand forecast model
• Current model ignores external factors while forecasting demand
• Current model cannot deal with new products properly due to its dependency on
historical data
• If information like the unemployment rate, bank prime loan rates and number of housing
starts can be used as indicators of demand

4
 Recommendation
s
• Account for factors like seasonality and dummy variables as time increases to obtain
more accurate results
• Having an inaccurate forecasting method will increase the risks of increased inventory
costs leading to a decrease in profits
• We can calculate the accuracy of the existing method and compare it with regression
for each variable to see which method provides more accuracy

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 Thank You