CREATIVE

ENTREPRENEURSHIP
SPACE Done by:
3d year Bachelor student
Kravtsova Daryna
• The purpose and objectives of the study. The aim of the work is to
develop theoretical foundations and practical recommendations for
creation of creative entrepreneurship spaces, determination of their role
in the formation of a creative economy.
• The object of research - is creative entrepreneurship in the field of
cultural industry.
• Subject of research - theoretical, methodological and practical aspects
of development of the city as a center of creative tourism on the basis
of the development of creative entrepreneurship space.
• The following tasks were solved: the necessity of developing a creative
economy and creation of creative entrepreneurship space was
substantiated
• The following results were obtained: creative spaces and creative
industry as the basis for ensuring the development of creative
entrepreneurship space were determined

Annotation
• Creativity refers to the formulation of new ideas and the
application of these ideas for the creation of original
works of art and culture, functional development,
scientific inventions and technological innovations. The
word "creativity" is associated with the novelty,
imagination, inspiration, ingenuity and skill

SECTION 1. THEORETICAL BASIS

OF THE INVESTIGATION OF THE
SPACE OF CREATIVE ENTERPRISES
• For this period, the classification model developed within
UNCTAD is the most in demand.
• The essence of the selection of creative industries is to take into
account such factors as: artistic level, symbolic form of
production, the level of technology involvement and the ability
to protect intellectual property rights
• Сreative cluster - is the geographical concentration of
enterprises of the creative industry (architecture, design,
publishing, cinema, music, software, radio, craft,
television, etc.), often associated with each other, the
competition and cooperation.

Сreative cluster
 Creating creative spaces is a way
to create a supportive creative
environment.
• Creative space provides opportunities for creative self-
realization taking into account individual abilities and
human captures.
• Creative space is the freedom of any manifestation of
personality, coming from an individual creative appeal
and forming interests and his own "taste of life".
 Lofts Coworking zones

Coworking zones are a separate space for

Loft is a type of dwelling that has been
collaboration, based on a model of work in
renovated to the premises of the abandoned
which participants, while remaining
factory, another building of industrial
independent and free, use the common space
purpose.
for their activities.

Creative spaces
 Art space Anticafe

The impact of creativity on the economy is characterized by the creation of new jobs, the
investment attractiveness of cities and projects and the ability to effectively use investment,
creating added value through an organic combination of representatives of traditional and
creative industries

Creative spaces
• The largest concentration of workers associated with
creative industries is observed in France (especially in
Paris) and Great Britain (especially in London). In some
segments of this sector, the concentration of
representatives of the creative class is large in Spain,
Belgium, Germany and Italy. Considerable is the
concentration of workers in the creative industries of
Scandinavian countries (especially in their capitals).

SECTION 2. PECULIARITIES OF
DEVELOPMENT AND DEVELOPMENT OF
CREATIVE INDUSTRIES IN THE WORLD
AND UKRAINE
• According to UNCTAD, as a whole, the creative
industries in the European Union have almost a million
companies and 1784 creative clusters.
• More than 60% of companies producing movies, video
and music, video games, software and design and
architecture are integrated into clusters.
• Less clustered are photo industry, R & D, and culture.
On average, 119 creative clusters operate in each sector,
and this figure varies from 10 (the sphere of culture) to
358 (design).
Internal positive trends also influenced the outline of a favorable external
image: Ukraine's position on the international scene is quite stable and high.
According to the Global Creativity Index, Ukraine in 2017 ranked 45th in the
ranking of 139 countries in the world. Technologies provided it with 43
positions, talent - 24 and tolerance - as many as 105

Ukraine has significant

potential
• The creative space promotes
creative self-realization, helping
to reveal the individual talents of
a city dweller and allowing the
individual to freely express
himself.

SECTION 3. SPACE OF CREATIVE ENTERPRISES

IN THE CONTEXT OF STRATEGIC PLANNING OF
CITY DEVELOPMENT
• The city's Smart City project, which involves the introduction of new
technologies into the life of the city, has been created and actively promoted in
the city. Originally, the brand was presented exclusively as a concept for the
development of the tourist component of the city, but today the concept of Smart
City is relevant for the integrated development of Kharkiv as a "smart" city.
• Our goal is to create the image of Kharkiv as a progressive innovative European
city that introduces the latest IT developments and new approaches to urban
planning - creating creative spaces

Kharkiv as a creative city

 «ART-campus»
• Is proposed to create a space for creative
entrepreneurship "ART-campus“
• "ART-campus" will be registered as a sole
proprietor on a single tax of the second
group.
• According to the Classifier of types of
economic activity for the CES 2010, the
activity of the creative entrepreneurship
area is 74.90.
• The fairy-tale palace on
Maximilianovskaya Street was chosen for
its location, and 11 was the former
mansion of Professor Somov
• The concept of "ART-campus" is a
creative space that allows you to "create"
free artists who do not have workshops;
find a place to work outside the home for
creative industry workers - designers,
programmers, photographers, etc
The cost of staying in ART-
campus
• First, creative entrepreneurship is attracted by the creative class, which
does not possess rigid characteristics by the nature of activity and money
income, which makes the place of association of the most different
people by age, sex, profession, marital status, etc.
• Secondly, such spaces are the cultural center of the city, which host
exhibitions, cinema shows, concerts and much more.
• Thirdly, creative spaces are multifunctional, as they allow for cultural
and educational activities on their sites. There are also institutions of
different directions - cafes, bars, shops, offices, coworkings.
• Fourthly, creative entrepreneurial spaces often use re-abandoned or
historic buildings, thus helping to wise hollow areas and improving the
appearance of the city by restoring these buildings.
• Fifthly, the scope of creative entrepreneurship provides their area for
small and medium-sized business associations, which has a beneficial
effect on the development of these initiatives.

Сreative
entrepreneurship