An Analysis

By Somya Jain
 Analysis – A break up

• Disruption

• Unique Selling Proposition and Competitive Advantage

• Our Competitors

• Digital Footprint v/s Competitors

• Recommendations
 How are we disrupting?

• Augment Reality via tech infusion into the conventional retail industry

• Challenge the Status Quo of ready-to-wear by pricing our shirts at a competitive

price point

• Every Shirt has an identity and hence needs customization

• We become a catalyst to Image Consultants who thrive for products such as ours for
their clients

• Reducing the big gap between Women's custom clothing v/s Men
Unique Selling Proposition & Competitive Advantage

Tech based Augmented

Reality
 Our Top Competitors

Threads & Shirts is Jeremy Argyle has been Vitruvein is Bombay Shirts
perceived as one of one of Bombay Shirts top #3 rival, Vitruvein was
Bombay Shirts biggest competitors. Jeremy founded in Mumbai in
rival. Threads & Shirts Argyle is a private 2013. Vitruvein generates
Headquarters is in company that was founded approximate $1M more
Mumbai, Maharashtra, in 2009 in New York. revenue than Bombay
and was founded in 2015. Argyle operates in the Shirt Company.
They operate in the apparel retail industry.
Apparel Retail Industry. Compared to Bombay
Threads & Shirts generates Shirt, Jeremy Argyle has
50% of Bombay Shirts 65 fewer employees.
revenue.

Source: https:/www.owler.com/company/threadsandshirts
Digital Footprint v/s Competitors

Bombay Shirt Company Threads Shirts J A Nyc

1,89,307 45,407 2,08,234
82,300 7,068 2,615
58 (BSC US) 470 283
3,427 21 89
 YouTube Engagement

● YouTube Engagement can be increased by adding testimony of client’s experiences

and the use of external link annotations can help drive desirable actions from the
users.
 Recommendations
nnm
● BSC is not visible in search results for “Customize shirts.” Thus
its inclusion as a keyword is required to drive targeted and
relevant web traffic to the website.

● Increasing brand awareness through presence on all social

media platforms, including Twitter.

● Expansion of online sales through various platforms other than

TataCLiQ.

● Use of cinemagraphs to increase user engagement, lower costs

and drive better results in digital and social media campaigns.

● Reach out via LinkedIn, which is the hub of business

professionals.