Ali Reza

Sadia Zaman

TEAM Muzdalifah Anzum

BRAINIACS Tarannum Azim

 Case Overview
IRL partnered with a SI as
First assessment of their shareholders with each
Insight Innovation
prototype in a real- Two angel investors less than 2 % of IRL
Technology was founded,
scenario fire drill introduced raising $400m. shares
the predecessor of IRL

Arpil 2011 Sep 2011 Third quarter of 2012

Mid 2009

Third quarter of 2012 Third quarter of 2012

Mid 2010 Mid 2011
IRL signed an agreement IRL signed an agreement
Russian wildfire gave them The device would be too with GDAF to promote its with GDAF to promote its
the motivation and expensive to deploy. device device
kickstart
Identifying
Core
Issues
!
Swot Analysis
Strengths
• R&D Department
• Employee independence

Threats Weakness
Manufacturers can turn • Institutional
to competitors Swot protection was weak
analysis • SI was taking away a
large margin

Opportunities
Strong Social Networks
Porter’s Five Forces
NEW ENTRANTS
LOW as too much of formal
documentation is required.

BARGAINING POWER BARGAINING POWER

(BUYERS) (SUPPLIERS)
LOW as differentiated Competitive HIGH as too much
essential product. RIVALRY dependent on one
High/low source of supply

SUBSTITUTE PRODUCTS
MODERATE as a few competitors
already exist
Ansoff’s Matrix
CURRENT NEW
PRODUCT PRODUCT

CURRENT
MARKET

DIVERSIFICATION
MARKET

As new product
NEW

tested in a new
market
Evaluation of alternatives
Alternatives
Own installation and
Raising capital
maintenance
Expand

• Take over the

role of suppliers
• The margin
• Large amount • First mover
taken away by
of investors advantage in
SI’s can be
• Capital used on those markets
saved
human • Untested market
• Manufacturers
resource • Apart from
might turn into
development Australia most of
competitors
• Too much of the countries
• If long sales
capital raised in might need
cycle not
one go bribery
retained, too
much of costs
The
Plan
Raise Capital

Use the money to develop human resource

Invest further on R&D

Diversify and introduce a new line of products

Invest in monitoring roadbridges, overheating of power stations

 Bigger Picture

Social welfare-
Eliminate wildfire
Monitoring
v
systems on oil
and gas pipeline
Invest highly in
protecting
Focus on state of intellectual
the art property
infrastructure
Contingency
plan
Own Installation and Maintenance
Eliminate the threat of suppliers

Get an increased margin

Product quality ensured in a better way

Production capacity might improve

 Thank you!

TEAM BRAINIACS | HSBC-IBA BCC 2016 |