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Anushree Jain – 13
Smit Jain – 14
Nivi Nahar – 22
Tina Roy – 57
Founded by Payal Shah Founded by Vikram Bhatt
1997
2017
First outlet in Mulund
First outlet at Juhu
Largest chain of unisex salons
Proprietor store in Mumbai
6 cities
Targets localites
81 salons
Still in the growth phase
Geographic Psychographic
Segmentation
Demographic Behavioral
Customer Value
Transactions
Method of payment
No. of transactions
depends on loyalty
Internet
WhatsApp
Messages
Communication
E-mails
Telephone
Adverts
Website
No personalized
Personalized service
Service to all Satisfaction
customers Personalized only to
special and loyal
customers
Geographics Demographics
3 States: MH, GJ & K
Cities: Mumbai, Pune, Bengaluru, Age Group: 18 to 40
Ahmedabad, Baroda, Thane, Surat & Middle & Middle High Eco Status
Navi Mumbai _______________________
81 Salons in Total Age Group: 10+ to 50+
_____________________ Middle & Middle Low Eco Status
1 Salon – Mumbai Female visitors more
Behavioral
Psychographics
Brand Loyalists
Working Women & Men Leisure- Stay & offsite event-stay
Young College Students Customers
Television Industry & Artistes Visits 2- 3times/month
______________________ Membership Cards
School students ______________________
Locals Visits 2-3times/Quarter
Restricted budget on Self Grooming
Occasional Visits
Exploration Growth Saturation Decline
Exploration Growth Saturation Decline
Policies adapted
Increasing Loyalty
Repeat purchaser Client
One-to- One-to-
one many
Personal sales
Service YouTube Videos
employee Website Banners
Telephone E-mail Billboards
Magazines
Catalogues
Stands
Limited packages Different packages
products
Look and feel of the salon
Customers nearby Services
Price sensitive Hygiene
Employees professionalisms and
behaviour
Fails to retain Aggressive marketing efforts
customers who look for
quality service
Fails to retain customers who are
price sensitive
Cosmetic Customization
Transparent Customization
Adaptive Customization
Collaborative Customization
Provide what the visitor expects
Creating trust
Offering convenience
Consumers Change