by

MEET THE
TEAM

GM JUDHA THERESIA L. THOMAS SHEILA BRIAN ANISA

R.P. NADYASTARI COURBET GEORGINA HERNANDA DWIPUTRI
Company profile

Ehcare.id Company is an startup company

that focuses on biomedical devices
established in 2018. Like it’s name,
ehcare.id aiming to increase the quality of
life of the people by providing a
personalized treatment that uses the
newest technological advances.

Our goal is to offer simplest treatment for

our customers and solutions that fit best
 Organizational Design
As Ehcare.id is in their first stage of their operations, the company’s organizational structure is
implementing functional structure. The teams’ position are equal to each other so that there is
no boundaries between the position and the employees will work together in the cooperative
atmosphere.
Advantages Disadvantages

Specialization Complexity

Production of Dual command

workload

Executive Limited
development perspective

More efficiency
Project Gantt
Chart (1)
Project Gantt
Chart (2)
Project Gantt
Chart (3)
 IDEA
GENERATION

Mind Mapping

5W+1H

Empathy Mapping
Idea Generation:
Mind Mapping
Idea Generation:
5w+1h
Idea Generation:
Empathy Mapping
CONJOINT
ANALYSIS
CREATE MODEL RESULT

Features Combination:
Automated, Chargable,
Scuba, Below 1 million, and
IMPORTANCE
SCORE
FINANCI
AL
Cash Flow Statement: Realistic
Cash Flow Statement: Optimistic
Cash Flow Statement: Pessimistic
Breakdown Cost: Operational
Labor Cost Raw Material Cost

Variable Cost
 d
Income
Projecte

Optmistc Pessimistc Realistc

Payback

Realistc
Period

B/C = Net CF / Cumulative Net CF

Pessimistc
PP = n + (a-b)/(c-b)

Optmistc
NPV and
IRR
Situation NPV PP PP

Realistic Rp16.391.247.418,00 39% 3

Optimistic Rp41.109.158.148,00 97% 1

Pessimistic Rp841.565.425,00 8% 5
DESIGN FOR
MANUFACTURING

Our Product

Product Visualization

OPC, ARC, Facility

Layout
Production
System
Our product
The SmartVest will be the solution to the high prevalence of people suffering from back
pain and bad posture in Indonesia.
Our product use heating technology and vibrating technology which is TENS unit.
With advanced and personalised features as well as the integration to our
smartphone, SmartVest can be used without disrupting our daily activities and result in a
routine back treatment.
 Product
Visualization Beta Prototyping
Alpha Prototyping
OP
ARC
C
Production
System
 Launching and
Distribution Strategy
4P Analysis
PRODUCT PLACE
SmartVest is a portable medical garment to
straighten body posture and healing/relieving back Drugstores, hospitals,
pain using internal heating with features of: pharmaceutical stores, and
● A heat based therapeutic device biomedical retail stores.
● Combining posture straightening and
back pain relieving
● Portable and efficient to use

PRICE
PROMOTION
Rp.650.000,-/unit
● Social media Include 2 years warranty
● Partnership with hospital
● Health and biomedical
events.
Distribution
Marketing Strategy
Positioning

The segmentation of SmartVest

is people who suffers back pain
and posture problem age 15-54
years.

Pricing

Skimming pricing strategy

Promotion pricing strategy

Service

before sales services : give

training to the hospital workers
and drug stores waiters to
operate SmartVest
after sales service: maintenance
and repair for SmartVest if
broken.
 Recycle and Remanufacturing
Recycle
PICKED UP BY
QUALITY
COLLECT SORTING 3RD PARTIES
ASSESMENT

Remanufacturing
Products
Replace Quality
from Sell
defect part Check
customers
Fixed parts
Defect parts
Inventory
Sort Treatment Warehouse
THANK YOU