Brand Management - Herbal Lipstick

Organic Essential elegance...
NATURALS is the
NEXT BIG TREND....
How about natural

extracts in the most
commonly used
cosmetic ‘LIPSTICK’
D’corus
 Prominent Features:
Multiple Natural Ingredients ;
WHAT STANDS OUT IS ALOE VERA
D’corus
Other Natural Ingredients:

• Tea tree oil
• Coconut oil
• Jojoba Oil
• Honey
• Beeswax
• Turmeric
• Rose Petals
• Sunflower seeds D’corus
Benefits to the Customers
• Natural plant extracts are rich in vital nutrients.

• No skin irritation
• No toxic smells
• Minimally processed
• Better than chemicals as nearly 70% of the
ingredients can be contaminated with impurities
linked to cancer and other health problems.
D’corus
What makes us better than the competition:
• Soft Matte Finish vs. Extreme Matte of

(NYKAA)
• Long Lasting finish
• Infused with Aloe Vera, honey (first time ever)
• Infused with Jojoba Oil (first time ever)
• Lower pricing.
D’corus
Accreditations:
• France | ECOCER
Certification is recognized in France and around the
world.
• UK | Soil Association
• USA | USDA
• IOAS | International Organic Accreditation Service
D’corus
Advantages:
• It is key to consider our target consumer
• Our brand bears a recognizable certification

symbol/logo which our customers can understand and
trust.
• Major ingredients posses medicinal qualities.
D’corus
TARGET CUSTOMER
 THE MODERN URBAN WORKING WOMAN
D’corus
Optimal point of parity :-
• Points of parity are those elements that are

considered mandatory for a brand to be considered a
legitimate competitor in its specific category.
• Melting point that is high enough to ensure that it

does not soften during warmer summer months.
• Strength to resist breaking under pressure when the

lipstick is applied.
D’corus
Optimal point of difference :-

• Points of differentiation are the attributes that make
your brand unique. It is your competitive advantage.
• Aloe Vera & Honey infused – first time ever in a matte

lipstick.
D’corus
CUSTOMER VALUE PROPOSITION :-
• A customer value proposition is a promise of potential

value that a business delivers to its customers.
• Long – lasting finish

• Slim format – Line your lips and fill them too
• Soft matte texture
• 15 intensely Pigmented shades
• Benefits of Natural Ingredients like Turmeric, Rose
Petals, Sunflower seeds, Honey.
• Intense color pay off in one stroke.
• Infused with Aloe Vera, Honey (first time ever) D’corus
Segmentation, Targeting and Positioning
Segmentation :
 What is the need to segment the market?
• Facilitates right choice of target market
• Makes Marketing and promotion efforts more efficient and

economic.
• Facilitates effective tapping of the target market.
• Helps to identify less productive segments and focus on making

them better.
D’corus
Segmentation and Targeting:
Geographic Demographic Psychographic Behavioral/

Social
India Youth Market Health Corporates
Urban areas Middle aged Appearance Weddings
Metro cities Females “Smile, but Events,
natural!” Functions
Climate : Winters Upper class
mainly Middle class
D’corus
Positioning :
 Positioning is the art of designing the company image

in such a way as to occupy a distinctive place in the
target market’s mind.
• Organic, Mid segment Cosmetic product.
D’corus
Pricing
• Competitor pricing
• Variants
D’corus
Brand Name
• Brand Name : D’corus
• Brand Mantra : “Smile, but natural!”
• Brand element chosen on the basis of the
meaning of the term and the natural value.
• Brand Association : ‘ the green lip ’
• Building Brand Awareness : Advertising,

Social Media, Promotional campaigns,
sponsorships.
D’corus
Brand Prism
 Colour – Green &  Health Conscious

White  Refreshing
 Flagship – Logo,  Trendy
the Green lip  Different shades
 Long lasting Relationship  Corporate
Culture
 Safe and Eco
 Socialization
friendly
 Natural ingredients
 Experimental  Young
 Health Conscious  Self Confidence
(social circle)  Feminism
 Authentic  Refreshing D’corus
D’corus

Brand Management - Herbal Lipstick

Caricato da

Informazioni sul documento

Titolo originale

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

Brand Management - Herbal Lipstick

Caricato da

Copyright:

Formati disponibili

Organic Essential elegance...

How about natural

WHAT STANDS OUT IS ALOE VERA

Other Natural Ingredients:

Benefits to the Customers

• Natural plant extracts are rich in vital nutrients.

What makes us better than the competition:

• Soft Matte Finish vs. Extreme Matte of

• It is key to consider our target consumer

• Our brand bears a recognizable certification

• Major ingredients posses medicinal qualities.

 THE MODERN URBAN WORKING WOMAN

Optimal point of parity :-

• Points of parity are those elements that are

• Melting point that is high enough to ensure that it

• Strength to resist breaking under pressure when the

Optimal point of difference :-

• Aloe Vera & Honey infused – first time ever in a matte

• A customer value proposition is a promise of potential

• Long – lasting finish

• Facilitates right choice of target market

• Makes Marketing and promotion efforts more efficient and

• Facilitates effective tapping of the target market.

• Helps to identify less productive segments and focus on making

Segmentation and Targeting:

Geographic Demographic Psychographic Behavioral/

 Positioning is the art of designing the company image

• Organic, Mid segment Cosmetic product.

• Building Brand Awareness : Advertising,

 Colour – Green &  Health Conscious

 Long lasting Relationship  Corporate

Potrebbero piacerti anche