SUMMER

INTERNSHIP

PROJECT
 TABLE OF CONTENT

• INTRODUCTION

• OBJECTIVE

• HURDLE

• PROJECT DETAILS

• ANALYSIS

• OUTCOMES

• SUGGESTION
 INTRODUCTION

• Student have been taken from B-School Gitam Institute of Management.

• Nine students undergoing through Summer internship programme.

•Summer Internship Programme duration of week.

• Working in a group of 3 student in three different topics.

 Conti………
ARAVAPALLI POORNACHANDRA
A STUDY ON
NIMMAGADDA ROHIT CONSUMER
SATISFACTION
BUDDARAJU SRAVYA
SAKCHAM CHOURASIYA A STUDY ON
CONSUMER
MANAB BERA BUYING
BEHAVIOUR
ABHIJEET PALLI
SEEMRON BEHRA
A STUDY ON
MANIKANTA BUDDIGA BRAND AWARNESS
OF PATANJALI
CHAITHANYA SETTY
 OBJECTIVE

• TO UNDERSTAND THE CHALLENGES OF MARKET.

• TO MEET END CUSTOMER AND UNDERSTAND THEIR PERSPECTIVE.

• TO CREATE AWARNESS OF OUR PRODUCT BY DOOR TO DOOR SAILING.

• TO KNOW ACTUAL POSITIONING OF OUR BRAND IN MARKET.

• TO FIND OUT NEW OPPORTUNITIES IN MARKET

 HURDLE

• CHOOSING BEST B SCHOOL.

• SELECTING BEST STUDENT THROUGH DIFFERENT STAGE OF SCREENING

• CONVINCING B SCHOOL FOR UNPAID SIP.

B SCHOOL ENTERTAINS ONLY PAID SIP.

 PROJECT STAGES

KNOWING INTERACT ACTIVITY

DETAILS • RETAILER • MARKET SALE
• WHOLE SELLER • DOOR TO DOOR SALE
• PRODUCT
• SUPERMARKETS • MARKEY SURVEY
• TERRITORY
• BUSINESS
 KNOWING DETAILS

• USES OF PRODUCTS

PRODUCT • BASE MATERIAL

• MRP
• MARGIN

• POPULATION
TERRITORY • AREA
• PER CAPITA INCOME

• DAY TO DAY ACTIVITY

BUSINESS • MARKET CREDIT
• MARKET SHARE
 INTERACTION

RETAILER WHOLESALLER SUPERMARKET

• ISSUE
• SOLUTION
 ACTIVITY

MARKET • AGGRESSIVE RETAILING

• FOCUS ON UNTAPPED OUTLET
SALE

DOOR TO • SAILING TO END CUSTOMER

DOOR SALE • CREATE AWARENESS

MARKET • UNDERSTANDING CUSTOMER

PERSPECTIVE THROUGH QUESTIONER
SURVEY • GEETING END CUSTOMER FEEDBACK
ACTIVITY PICS
 OUTCOMES

• MAJOR FOCUS BRAND DANT KANTI, ALOVERA GEL, DISH WASH SALE INCREASED .
• COVERED OUTLET HAS INCREASED UP TO 430,EARLIER IT WAS 350.
• SALE HAS BEEN INCREASED BY 20%.
• AVERAGE SALE OF DANT KANTI BRAND HAS INCREASED FROM APPROX 92 CLD TO
152 CLD,
• AVERAGE SALE OF ALOVERA GEL BRAND HAS INCREASED FROM APPROX 36 CLD TO
58 CLD
• AVERAGE SALE OF DISH WASH BRAND HAS INCREASED FROM APPROX 160 CLD TO
246 CLD
 AVERAGE SALE VS CURRENT MONTH SALE
300

250

200

150

100

50

0
AVERAGE SALE CURRENT MONTH
DANT KANTI ALOEVERA GEL DISH WASH
 MARKET SURVEY

• DONE TO KNOW THE CUSTOMER PERCEPTION TOWARDS PATANJALI PRODUCTS

• TO KNOW CUSTOMER EXPERIENCE, THROUGH QUESTIONER.

• TOTAL NUMBER OF QUESTION IN QUESTIONER IS 10.

• HAD A SAMPLE SIZE OF 1000.

 MAJOR OUTCOMES FROM MARKET SURVEY

• CUSTOMERS FEELS THAT PACKAGING DESIGN NEEDS TO BE

IMPROVED.
• LOCAL LANGUAGE ADVERTISEMENT INFLUENCE THERE PURCHASING
BEHAVIOUR.
• LIMITED AWARNESS OF PRODUCT DUE TO LIMITED ADVERTISEMENT
IN LOCAL LANGUAGE.
• IRREGULARITY IN PRODUCT AVAIBILITY.
• QUALITY CONCERN OVER A PERIOD OF TIME.
• MOSTLY OLD MFD STOCK AVAILABLE IN MARKET.
THANK YOU