ARTIFICIAL

INTELLIGENCE

Presented By: Submitted To:

Ms. Aashita Jhamb & Ms. Jaismin Kaur Mrs. Shipra Sharma
ARTIFICIAL INTELLIGENCE IS
EVERYWHERE!!
 What is AI?

•AI is the field of study that deals with the synthesis and analysis of computational
agents that act intelligently.

AI consist of multiple technologies that

can be combined to form a single solution
that can boost your business profit.

Artificial Intelligence is an emerging

technology that can help kick-start
profitability
ARTIFICIAL INTELLIGENCE IN APPAREL INDUSTRY
 Apparel Industry adopted AI in:

Apparel Retail Data Analysis

Reinforcement Learning Communication

•Help computers identify images and recommend those

products online which the customer is more likely to buy.
APPAREL RETAIL

•Leverage information available about the customers

•Create a personalised apparel shopping experience

•Use in many processes like cut-order-planning, line

balancing, inspection decisions, etc REINFORCEMENT
LEARNING

•Can be used to automatically find the best possible

cooling and operating configurations needed on the
production floor, making them much more energy
efficient.
•Reduce the manual efforts required for communication via
natural language processing and learning capabilities
COMMUNICATION
•Daily transaction conversation, customer/buyer support
communication, and CRM communications: all can help the
business transpire with zero error scope and personalised
experience for the buyers.

•AI intervention in merchandising

DATA ANALYSIS
•Analyse large data volumes

•Predict consumer trends, making merchandising operation

error free, and more aligned to the customer needs.
 BENEFITS OF AI IN FASHION RETAIL INDUSTRY

Customer
Experience and
Customization

Supply Chain
Demand Forecasting Inventory
and Buying Management

Customer Service Design and Buying

Operations
Automation
ARTIFICIAL INTELLIGENCE IN E-COMMERCE
 SIMILAR PRODUCT
RECOMMENDATIONS

•Through computer vision &

algorithms, it is possible to
automatically suggest similar
items when a customer is
taking a look at a specific
garment

•It is also a useful feature

when customers can’t find
the exact item in the right
size, reducing the chances
of abandonment.
VIRTUAL ASSISTANTS AND CHATBOTS

These are virtual machines

that recommend garments
and accessories that best suit
a specific customer via chat as
if they were actual shopping
assistants working around-the-
clock.

Provide more relevant

recommendations and
therefore increase
conversion rates.
VISUAL PERSONAL STYLISTS

These solutions learn what suits

each person best according to their
body type.

Customers only need to fill out

their profile

The more data the solution gathers

about different body types and
what customers keep and return,
the better the recommendations
are
RECOMMENDATION ENGINES

Retailers’ goal has become

to personalize merchandising,
this time depending on their
customers’ taste.

“You may also like…”

or
“Customers also bought…”.
VISUAL SEARCH

•Aims at eliminating such hassle

by enabling consumers to take a
picture of a product in order to
search for it online.

•Increases the chances

of providing relevant results
and driving conversions.
UNDERSTANDING THROUGH CASE STUDIES…
 H&M EMBRACING AI FOR ASSORTMENT OPTIMIZATION

H&M is using AI..

•To customize the merchandising mix of individual stores.

•Analyze the purchases and returns in a more granular way.

•H&M discovered that the store’s customer base was primarily women

•H&M cut the number of SKUs in the store by 40% & eliminated most menswear products.
 MYNTRA PROJECT – RAPID TECHNOLOGY

AIM: Deliver Fast Fashion Products

•Cut costs
The plan was implemented to: •Understand Demand
•Respond quickly to new fashion trends
•Reduce discounting in a fast and cost-
effective manner

INTRODUCTION OF MODA RAPIDO

•The Rapid team wrote algorithms that would get their machines to produce images
of T-shirts based on the discovered favourable attributes.

•It also started working on another fast-fashion line, Here&Now,

offering similar products with slightly cheaper rates.

“The machine can understand the images in an abstract way, understand the
attributes by itself and incorporate them into the design.” – Chief product officer
(Myntra).
 LEVI’S AI BASED CHATBOTS

•Assists shoppers with fit, rise and stretch for its denim line

•AI chatbot is infinitely more scalable, not to mention available 24 hours a day.

•The bot understands real language.

•Users can search through the entire catalog of the brand.

•Get inspiration by seeing the items worn by others in a section called ‘See it Styled’.
 SEPHORA VISUAL ARTIST

Sephora Visual Artist allows

potential customers to “try on”
cosmetic products including
lipsticks, eye shadows, and
highlighting palettes

Visual Artist can map and

identify facial features, then
use augmented reality to
“apply” the user’s selected
product and shade.
CONCLUSION
 REFERENCES

•https://www.forbes.com/sites/rachelarthur/2017/09/04/the-new-levis-
chatbot-aims-to-help-shoppers-find-the-perfect-pair-of-
jeans/#7a0f2dc3ac9c

•https://startup-creator.com/blog/artificial-intelligence-fashion-
application/

•https://medium.com/@stitchdiary/artificial-intelligence-in-the-apparel-
industry-db0bc3ddbb60

•file:///H:/SPME-
2%20RESEARCH/At%20Myntra,%20machines%20tell%20designers%20how
%20to%20make%20clothes%20-%20Livemint.html