NILKAMAL PLASTIC IMPERIAL TOBACCO

MOULDED FURNITURE. COMPANY OF INDIA.

ADDRESS: Nilkamal House
77/78, Road No. 13/14
MIDC, Andheri-East
MUMBAI 400093
P: +9122.26818888 F: +91260.2699212

LEADERSHIP TEAM: 1-MR VAMANRAI PAREKH

CO-FOUNDER AND PROMOTER.
2-MR. SHARAD PAREKH
MANAGING DIRECTOR.
3-MR. HITEN PAREKH
JOINT MANAGING DIRECTOR AND PROMOTER.
4-MR. MANISH PAREKH
PRESIDENT AND EXECUTIVE DIRECTOR(FURNITURE).
5-MR. NAYAN PAREKH
EXECUTIVE DIRECTOR(MATERIAL HANDLING).
..
 Nilkamal Limited is a plastic products manufacturer based
in Mumbai, India. It is the world's largest manufacturer of
moulded furniture and Asia's largest processor of plastic moulded
products.Their product range consists mainly of custom plastic
mouldings, plastic furniture, crates and containers. The company
also has a chain of retail stores under the @home brand.
Nilkamal was incorporated on 5 December 1985 as Creamer
Plastic. The company changed its name to Nilkamal Plastic on 23
August 1990. The company has manufacturing facilities
in Noida, Pondicherry, Barjora, Sinnar, Nashik and Silvassa. The
company also has joint manufacturing ventures in Bangladesh
(Nilkamal Padma Plastics) and Sri Lanka (Nilkamal Eswaran
Plastics). In 2011, the company also began production of
mattresses with manufacturing units in Hosur and Dankuni.
 2009:@home division grabs the award-retailer of the year
under the home products and office improvement
category by Asia Retail congress.
 2010:the molded plastic furniture business of Nilkamal
awarded “Top Exporter of Plastic Furniture” for the year
2008-09 by the plastic export promotion council and it
has been accorded the status of “Star Export House”by
the ministry of Commerce and Industry.
 NILKAMAL LTD

Type Public Limited Company

Traded as BSE: 523385
NSE: NILKAMAL
Industry Furniture
Genre Plastics At-home Store
Founded 1981
Founders Vaman Parekh & Sharad
Parekh Headquarters Mumbai, India
Headquarters Mumbai, Maharashtra Parent Nilkamal
, India organization Plastics
Revenue ₹21.9
billion(US$320 million) Website www.at-
Website www.nilkamal.com
home.co.in
 Brand name recognition is the main first-mover advantage. Not
only does it engender loyalty among existing customers, but it also
draws new customers to a company's product, even after other
companies have entered the market. Brand name recognition also
positions companies to diversify offerings and services. Examples of
dominant brand name recognition of a first mover include soft drink
colossus Coca-Cola (NYSE: KO), auto-additive giant STP (NYSE:
ENR), and boxed-cereal titan Kellogg (NYSE: K).
 Economies of scale, particularly those regarding manufacturing or
technology-based products, is a massive advantage for first
movers. The first mover in an industry has a longer learning curve,
which frequently enables it to establish a more cost-efficient means
of producing or delivering a product before it competes with other
businesses.
 Switching costs let a first mover build a strong business foundation.
Once a customer has purchased the first mover's product, switching
to a rival product may be cost prohibitive. For example, a company
using the Windows operating system likely would not change to
another operating system, because of the costs associated with
retraining employees, among other costs.
 Nilkamal is also listed on the National Stock Exchange
and Bombay Stock Exchange since 1991. Maintaining
leadership in its market segments through a keen
focus on quality, its core values, hard work and
meeting dynamic market demands is a basic tenet
driving the Company.And in this endeavour, Nilkamal
has constantly evolved to create a distinct position
for itself. It aims to create as many touchpoints as
possible so as to give customers the opportunity to
make most of its product and service proposition.
With a robust digital platform, customers can now
gain access to Nilkamal products sitting in almost any
corner of the country. All Nilkamal manufacturing
units are ISO certified across various levels along with
BIFMA – Level 3 and Greenguard (UK Cert).
 Nilkamal’s association with Furniture needs no introduction.
Nilkamal is the world’s largest manufacturer of moulded
furniture and Asia’s largest processor of plastic moulded
products. This expertise has been extended for our range of
Ready Furniture too, to enhance the quality and style of your
sheen interiors.
 Nilkamal has eternally been a part of Indian home’s interiors
knowingly or unknowingly taking space in the form of may be
a simple plastic chair in your living room or an entire
furniture set in your bedrooms, making it India’s favourite
furniture brand. As a Company, Nilkamal upholds the quality
factor of its products at the highest pedestal. This has
resulted in Nilkamal being an undisputed leader in moulded
plastic market. The Company has extended this expertise for
Nilkamal’s range of Ready Furniture too, to add both
emotion and charm to your sheen interiors.
DIVISIONAL HEADQUARTERS:
Virginia House,37 J.L.Nehru Road, Kolkata 700 071.
ADDRESS: ITC Limited, 2 Lee Road, 1st & 2nd Floor, Kolkata
Tel-22472281-5(District Office),
Tel-22836634-38(Branch Office).
1- MR.SANJIV PURI.
CHAIRMAN AND M.D.
2- MR.NAKUL ANAND.
EXECUTIVE DIRECTOR.
3- MR.SUMANT BHARGAVAN.
EXECUTIVE DIRECTOR.
4- MR R.TANDON.
EXECUTIVE DIRECTOR AND CFO.
5- MR.CHITRANDAN DAR.
QUALITY ASSUARANCE LSTC,CPO AND EHS.
6- MR.S SIVAKUMAR.
AGRI AND IT BUISNESSES.
7- MR.SANJAY SINGH.
PAPER BOARDS ,PAPER AND PACKAGING BUISNESSES.
"ITC Limited" was incorporated under the name 'Imperial Tobacco' which
was later renamed as 'Imperial Tobacco Company of India Limited',
succeeding W.D. & H.O. Wills on 24 August 1910 as a British-owned
company registered in Calcutta. Since the company was largely based
on agricultural resource, it ventured into partnerships in 1911 with
farmers of southern part of India for sourcing leaf tobacco. Under the
company's umbrella, the 'Indian Leaf Tobacco Development Company
Limited' was formed in Guntur district of Andhra Pradesh in 1912. The
first cigarette factory of the company was set up in 1913 at Bangalore.
In 1918, leaf-buying points were created in southern India. ITC's
cigarette factory at Munger was equipped with printing facility in
1925, paving way for its first non-tobacco business.
Though the first six decades of the Company's existence were primarily
devoted to the growth and consolidation of the cigarettes and leaf-
tobacco businesses, ITC's packaging & printing business was set up in
1925 as a strategic backward integration for ITC's cigarettes business.
It is today India's most sophisticated packaging house.[7] More factories
were set up in the following years for cigarette manufacturing across
India.
 In 1928, construction began for the company's
headquarters, the 'Virginia House' at Calcutta. ITC
acquired Carreras Tobacco Company's factory at
Kidderpore in 1935 to further strengthen its presence.
ITC helped to set up indigenous cigarette tissue-paper-
making plant in 1946 to significantly reduce the import
costs and a factory for printing and packaging was set up
at Madras in 1949. The Company acquired the
manufacturing business of Tobacco Manufacturers (India)
Limited and the complementary lithographic printing
business of Printers (India) Limited in 1953.
 Imperial Tobacco Company of
Formerly India Limited (1910–1970)
India Tobacco Company
Limited(1970–1974)
I.T.C. Limited(1974–2001)
Type Public
Traded as BSE: 500875
NSE: ITC
BSE SENSEX Constituent
CNX Nifty Constituent
Industry Conglomerate
Predecessor W.D. & H.O. Wills
Founded 24 August 1910
Headquarters Virginia House, Kolkata,
West Bengal, India
Area served •Indian Subcontinent
•Gulf Countries
 Acknowledged as a global exemplar in sustainability, ITC is the
only enterprise in the world, of comparable dimensions to be
carbon-positive, water-positive, and solid waste recycling
positive. A testimony to its commitment to a low carbon growth
path - over 41% of the total energy requirements of ITC is met
from renewable sources. All ITC's premium luxury hotels are LEED
(Leadership in Energy and Environmental Design) Platinum
certified making it the "greenest luxury hotel chain" in the world.
ITC's Paperboards and Paper business is an icon of environmental
stewardship.
 ITC's production facilities and hotels have won numerous national
and international awards for quality, productivity, safety and
environment management systems. ITC was the first company in
India to voluntarily seek a corporate governance rating.
 The Company continuously endeavours to enhance its wealth
generating capabilities in a globalising environment to
consistently reward more than 9,00,000 shareholders, fulfill the
aspirations of its stakeholders and meet societal expectations.
ITC constantly endeavours to benchmark its products,
services and processes to global standards. The
Company's pursuit of excellence has earned it
national and international honours. ITC is one of
the eight Indian companies to figure in Forbes A-
List for 2004, featuring 400 of "the world's best big
companies". Forbes has also named ITC among
Asia's'Fab 50' and the World's Most Reputable
Companies.
 ITC promoting their brands through advertisement
campaign as well as door to door promotion.
 ITC is also focusing on Retailers and Wholesalers to
promote their brand.
 The demand of their product in very low, because
people don’t know about their brands very well.
 ITC knows their strength and weakness in the
personal care and market , so they are applying
new concept to overcome their weaknesses.
 ITC now offering more margins, exciting offers and
long credits period to retailers and wholesalers.