Global Leadership in a

Dynamic and Evolving

Region :
Monalis @ The Coca-Cola
Company
  Global Expansion : From one country to nine!
 First general meeting & Monalis’ background
Important Case  Current leadership team in Turkey
points  Newly expanded regions
Background, Current
Situation and Moving  Centralize/de-centralize or both ?
Ahead.
 Moving forward and questions by professor.
 In a short run : No
 Focus will be distributed between Turkey
Can Accelerate and central Asia and it is a tradeoff to
accelerating growth.
growth and
Not Diluting In a long run :
Focus go hand  Once all the best practices are in place, it
creates two independent Focus points,
in hand ? one in Turkey and the other in Central
Asia and the growth mostly becomes
independent
  Production facilities should be decentralized because
of two reasons : 1. Avoid inferiority complex in central
Asian employees , 2. Local presence matters here
because the production team must coordinate with the
bottlers.
Centralize /  Marketing people should be hired from central Asia as
they know their culture and geography better, and the
Decentralize strategy could be guided by the Turkish leadership
team
Functions and
 HR team remains as-is, because it is defined by the
moving ahead headquarters
 Finance can be centralized , as the decisions made by
them had no influence by the cultural difference.
 Inclusive management suggested.
 Global Business
 Molinas
Unit

International
Finance HR & Admin
Division
Linking the
Strategy with
structure Marketing Producti
Producti
Customer
Customer
Marketing on Service
Central on Service
Turkey Central Central Asia
Asia Turkey Turkey
Asia
  Hope you all have read the case! We would be happy to
Thank You take case-relevant questions.