Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
of knowledge, inventive skills and practical capacities crosswise over different advertising and branding
stages. This course is intended for students inspired by different parts of branding and advertising like
advertising campaigns, interactive digital media, audience measurement, corporate positioning, branding,
consumer behavior and so on. This course is perfect for aspirants who wish to pursue a career in this field
or move into branding and advertising job from other background.
Objectives
To give intensive comprehension of the use of advertising coordinated communication stages and new
media in the regional, national and international markets.
To bestow thorough knowledge with exhaustive skills to form students into compelling managers.
To reveal students to different features of branding and advertising like strategic promotion, complain
management, market research, strategic promotion, brand positioning and communication effectiveness.
To reveal students to advance branding and advertising tools, methods and case studies.
To give bits of knowledge on various parts of developing market trends and distinctive creative segment
associated with brand building
Curriculum of Distance MBA in Branding & Adverting
Semester 1
Modern Business Organization and Management
Global Business Environment & Economics
Accounting & Financial Management
HR & OB
Business & Corporate Law
Semester 2
Business Research Methodology
Modern Marketing Management
Information Technology for Business
Production Operations & SCM
Business Communication Skills
Semester 3
Business Policies & Strategic Management
Entrepreneurship & Innovation Management
Strategic Marketing Management
Fundamentals Of Advertising
Practices In Advertising
Semester 4
Business Ethics & Corporate Governance
Strategic Brand Management
Brand Positioning Strategies
Brand Marketing Programmes & Performance Measurement
Project Work
Duration
Minimum- 2 years,
Maximum- 4 years
• Fees
• Option 1) Lumpsum
• Indian Programme Fees:
Fee Plan Programme Fee Fees Payable You Save!
• Option 2) Instalment
• Indian Programme Fees:
Fee Plan Programme Fee
On Admission 20,400
Within 6 Months after Admission 18,000
Within 12 Months after Admission 18,000
Within 18 Months after Admission 18,000
Total Fees 74,400
Contact Us
Unit No.450, Mastermind One - IT Park, Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
Maharashtra 400065
http://distancelearningcentre.in/