“Team Jedi”

NAME ID

Mohammad Anirudha Haq 1430470030

Jannatul Nayeem 1611482030

S.A. Sunjani 1620380030

Ashfaq Masud 161002030

Sohedul Islam Munna 1610022030

Brand Name Logo Tagline

“পথ” “গতির পথথ,

সুরক্ষার সাথথ”

8
Situation
Analysis
Ride-share services in has Replaced the
use of CNG & taxi services to a good
extent & the acceptance of ride sharing
services is increasing everyday.

1
 PESTLE Analysis

Not so stable political situation Economic condition is changing

But govt. is supporting new business. Political Economic
Growing economy

Social changes are happening, Massive technological change is

Social Technological
People want to be entrepreneurs now happening. Internet is available
as the gadget

Not so environmental
Legal process is weak.
Legal Environment
concerned country

2
 Competitor Analysis
Porter’s 5 Forces

Threats of New Entry

Market Competition
1 Moderate

Uber Pathao
Threats of Substitution
2 High
The international brand The market leader

Shohoz Ride

3 Supplier Power
Low
Growing competition Obhai
Potential Threat

Buyer Power
4 High

Competitive Rivalry
5 High

3
 Marketing STP
Segmentation, Targeting, Positioning

Positioning Segmentation
Urban People
As a Consumer
Social Class: Middle class &
Positioning
Upper middle class as the
user and middle and lower
class for rider.

As a Investor
Targeting
1. Invest and Earn 1. Rider
2. Free Maintenance 2. User
3. No need to drive/hire a driver 3. Investor
4. No bike needed
4
 Marketing Mix (8P’s)

P P P P
Product Pricing Promotion Place
Ride Sharing Mobile  Base-Fare: BDT 25  QR Codes  Phase-1: Dhaka
Application  Per KM: BDT 12  Social Media  Phase-2: Sylhet and Chittagong
 Per minute BDT 0.5  Banner and Posters

P P P P
People Process Positioning Performance
 Bike Investors  Convenience  More profitability with
 Riders and Users  Easy Money  Safety first
little investment
 Maintenance and  Societal Acceptance(QR
 Safety and Hygiene
operation Codes)
 Security
 Easy entrance(rider)
 Won’t require any bike
 Technology
owner
5
 Execution Timeline

Pre-Launch Launching Mass Targeting Specific

Awareness of newly featured Launching the service Promotion at mass level Niche target only.
service
Prior to 45 days
60 days 90 days 150 days

6
Feasiblity Cost
Breakdown
Highly developed and maintained App
Segments Cost
Safety and speed of service SEM AND SEO 5,00,000

SMM 20,00,000

Environmental consciousness 15,00,000

Affiliate
Marketing
Skilled Riders Influencers 15,00,000

Total 55,00,000
Low Barriers in investment

7
Brand Personality

Sincere
Down to earth, Honest, Cheerful

9
The BIG Idea

গতির পথথ, সুরক্ষার সাথথ

1. For Consumers
Ensuring Speed with Safety.

2. For Investors
Ensuring Profitable Returns
with the growing business.

10
Content

11
12
 KPI
Return
5% on Equity
30 % Market
Share

Return- We are accepting 5% return on equity within 3 years.

Next 3 years is our stage of growth. Our whole marketing campaign has established to achieve this
goal.
We are planning to grab 30% of total market share by using intermediate marketing communication.
Proper use of 8ps and other marketing channels we will be able to achieve this goal

Sustainability- After completing growth stage we will be able to achieve good brand image to the
customers. Our brand personality will help us to achieve this. The quality of our service will make sure
this brand image. And that will make sure the sustainability of the business.

13
Thank You

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Team JEDI