JioSAAVN

- Challenge-
 JIO SAAVN APPLICATION
Lacks Behavior and
PROBLEM
Mood Based Prediction
Ineffective personalized song prediction for
new and return user based on users song
choices in regional music, behavior and mood
coupled with lack of features complementing Detailed
SAAVN music listening experience. exploration of
problems Lacks Excusitive
playlist based
on user choice.

Lagging in features from

competitions. Such as vice
search integrations etc. Return users lacks
tailored
recommendations.
Exploring and
searching regional
content

8/18/2019 2
 USER Story
Roadmap and Personas
Paid User:
Premium service with good
customer care leads to better
Exit/ Let the playlist retention
Login/
Start Play Songs songs continue Finish
Register

Seamless User selects song, User exits the app either

registration with Free User with Regular Use:
or plays playlists to after stopping the music
subscriber benefits Conversion with reminders
listen music or the music continues in
mentioned. or nudges of benefits.
background.

Home, Search and

Explore tabs Explore Build Playlists/ Good suggestions and New User or Return User:
enables user to recommandations Explore Songs recommandations leads to Depends on multiple platform or
search effictively liking and creating playlists is looking for alternative and
through songs better experience

8/18/2019 3
 Market Competition
Gaana JioSaavn Spotify

Subscription Fee: Rs 129

Subscription Fee: Rs 99 Subscription Fee: Rs 99
With special student offer

30 Million songs in 14 45 Million songs in 15 40 Million songs in 14

Languages Languages Languages

80 Million monthly average 38 Million monthly average 55 Million monthly average

subscribers subscribers subscribers

Smart voice search, in- Personalized playlists,

Exclusive audio shows
app lyrics function. Music collections

8/18/2019 4
 Solution
Prioritizing personalization
Personalized songs and especially tailored playlists have been proved to
expand the reach and also would keep competition on bay. The current
personalization has been limited to users personal data. The users
preferring to regional songs would have better experience. The solution
will automatically lead to higher customer satisfaction and would finally
show in increase of subscribers.
• Introducing user behavior based and mood based songs
suggestions.
• Tailored playlists should be introduced instead of Recommended
playlists .
• Introduction of dynamic playlists can be introduced based on real
time interaction with the user to generate a better result.
• User input should be made priority and should be done in a
seamless user friendly manner without inhibiting the experience.
Solution 1
8/18/2019
Advancing Features
The advance experience promoting feature currently adopted by
Saavn in minimum. Its SAAVN originals and surprise me features
add to the songs and broadens solution but contribute little to the
song listening solutions. New indulging features resulting in
seamless and better experience would result to user satisfaction
• Integration of voice search feature
• Surprise me feature currently available should have more
selective results with results based on users taste.
• Negative or dislike on songs should be introduced to sort or
show the songs which fit the user’s choice and music taste.
• Interaction and integration of SAAVN songs on multiple social
networking platforms can create a pull of returning and new
users onto the platform.
Solution 2
5
 Solution Comparison
Balancing PRO’s

› Creates more seamless streaming Personalised and tailored solution to music ›

environment. streaming and new song exploration.

› Attracts demographic which uses multiple Enhances the basic user experience keeping ›
application for music streaming. the application ahead of competition.

Optimised solution with dynamic features for ›

the user creates premium environment and
increases user loyalty

Improved user data would be helpful in ›

Solution 2 targeted marketing and sorting of songs in
relation to regional and international
preferences of user.

8/18/2019
Solution 1 6
 Solution Workability
Average session Dec Drop off / Inc
Inc in MAU Inc in churn Click Rate
time Returning User
Behavioral Song
Suggestion

Tailored Playlist

Dynamic Playlist

User Input Integration

**click rates would quantify the increase in percentage of current users willing to divulge in the new experience. The average session time is an
important quantification not only for the application but also for any specific features as well. Percentage and growth of users to engage and use
the specific features would be a data we have to watch out to comprehend the final success. Onboarding with these features requires to
specifically design and develop feature in accordance with user personas and roadmap.

8/18/2019 7
 01
• Database and
relations not
clearly defined –
algorithm

• Insufficient
02
Reasons
data on a user
might lead to
ineffective
• Algorithm design if

for
suggestions.
not capable of
evolving with

Solution 04
inputs users or
music definition
might fail.

to fail.
• Flawed integration of
user input or data
gathering hinders user
flow or user
experience

03
THANK YOU