OPPURTUNITIES, CHALLENGES, AND

POWER OF MEDIA AND INFORMATION

WORLD WIDE WEB AT THE
FOREFRONT
Classification of Social Media by Social Presence/Media Richness
and Self-presentation/self-disclosure (adopted from Kaplan &
Haenlein, 2010)
According to Cheng and Shen (2010), the process of
information search that utilizes online portal is classified
into:
• Media document retrieval – Search engines that enable
users to submit one or more queries in the form of an
example rich media object or keyword terms
• Media content mining – Techniques employed to
extract implicit knowledge, data relationships, or other
patterns.
 SOCIALNESS OF SOCIAL MEDIA

Thes days you can count on the

phenomenon of crowdsourcing in
distributing information faster than
the blink of an eye.
Because of the Web, we have seen amazing
examples of “nobodies” becoming “somebodies”
overnight, of whiplash-fast events arising in
previously obscure corners of the world. We witness
instances of super-empowered citizens, viral
phenomena, and the seemingly instant
coordination of protests and celebrations alike.
Memes and hashtags zip and proliferate.

-John Wihbey (2014)

Wihbey (2014) classified netizens’ engagement
patterns with information as the following:
1. Media (broadcast) activation – known as the
sharing of content among media users
through the different media forms
2. Viral (peer-to-peer) – sharing of content
through online or new media
3. Hybrid – a combination of media activation
and viral
 THE
CHALLENGES/OPPURTUNITIES
OF SOCIAL MEDIA
 OPPURTUNITIES CHALLENGES

• Employment (job hiring) • Fake news

• Business process • Illegal content
• Education • Defamation
• Faster commumnication • Money theft
• Bullying
• Identity theft
• Disclosing private
information
• Inappropriate advertising
to children
 In terms of: Challenges/
opportunities

• Collaborative projects • Projects enable joint • The joint effort of

and simultaneous many actors lead to a
creation of content by better outcome than
many end users amy actor could
• Wikis- web sites that achieve individually.
allow users to add, • From a corporate
remove, and change perspective, firms
text-based content must be aware that
collaborative projects
are trending toward
becoming the main
source of information
for many consumers.
 CYBERCRIME IN THE PHILIPPINES

Cybercrime, according the department of

Justice, is a “crime committed with or
through the use of information and
communication technologies such as
radio, television, cellular phone, computer
and network, and other communication
device or application.”
According to the 2001 Budapest
Convention on Cybercrime, criminal
offenses include:
1. Offenses against the confidentiality,
integrity and availability of computer
data and systems;
2. Computer-related offenses;
3. Content-related offenses; and
4. Offenses related to infringements of
copyright and related rights.
Cybercrime related laws in the Philippines:
• Republic Act 10175- Cybercrime Prevention Act of
2012
• Republic Act 9995- Anti-photo Voyeurism Act of 2009
• Republic Act 9775- Anti-child Pornography Act of
2009
• Republic Act 9208- Anti- Trafficking in Persons Act of
2003
• Republic Act 8792- E-commerce Act of 2000
• Republic Act 8484- Access Device Regulation Act of
1998; and
• Republic Act 4200- Anti-wiretapping Law.
MEDIA AND INFORMATION LITERATE
AUDIENCE

You are an empowered audience

when you are able to make the most
of the media messages you receive.
 IN FO RM AT IO N P RO C E S SIN G TASK S
(P OTTE R, 201 1)
Task Goal Focus
Filtering Message To make decisions To attend to only Messages in the
about which those messages that environments
messages to filter out have some Kind of
and Which to filter in usefulness for the
person and ignore all
other messages
Meaning matching To use basic To access previously Referents in
competencies to learned meanings messages
recognize referents efficiently
and locate previously
learned definitions for
each
Meaning construction To use skills in order To interpret One’s own knowledge
to move beyond messages from more structure
meaning matching than one perspective
and to construct as a means of
meaning for one’s identifying the Range
self in order to of meaning options
personalize and get Then choose one or
 MEDIA CONTENT

According to Potter (2011) people live

in two worlds: the real world and the
media world. The challenge is how you
as students of media and information
literacy are able to discern the thin line
that separates these two worlds.
 MEDIA EFFECTS

Media is pervasive. That being the

case, you might not notice the
subtle ways media influence your
attitude and behavior.
… certain types of messages will lead to
certain kinds of opinions and behaviors… as
individuals, we do not have much power to
control the media, but we have a great deal of
power (if we will use it) to control the media’s
effects on us.

-W. James Potter, Media Literacy

Third-person effect - the particular power media has
over audiences. It can make you think that media
messages affect others, but not you.

Basic principles about media effects (Potter, 2011):

1. Media effects are constantly occuring because of
media’s constant and direct/indirect influence on
you;
2. Media work with other factors… in exerting
influence; and
3. You can control the effects process in your life.