Building the right product

and getting it right

Maryam Tohidi
 Building the
right product
and getting
Hello! it right
My name is maryam...
CS UX
Getting the right design
and the design right
#*&!
 Getting the
right product
and getting
it right
 motivations

Needs

drivers
I have learned to :
Deeply understand people

Identify product opportunity areas

Inform and energize my product team

Find the right product, find the right

design and get the design right
Identify product opportunity > Find right product > Find right design > Get design right
<--------------------------------- Understand People------------------------------------>
Identify product opportunity > Find right product > Find right design > Get design right

PATHFINDING RESEARCH Design Sprint Participatory design Usability testing

TREND FORECASTING concept testing Usability with EXPERIMENTS

Against benchmark MULTIPLE DESIGNS
WHERE
A/B
 A A

A
 B
B

B
 A A

A
 B
B

B
 A A

A B
B
A
B
A
WHAT
 ? ethno
?
Quant

? Qual ?
? ?
 ? ?

exploratory
Larger
scope Collaborative
?
?
? ?
Examples
Foundational research
Sharing needs
 On phone whatsapp

In person snapchat
stories
facebook 1:1
email
Instagram public
In group
 Diary entry
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 need 1
need 4
need 6
need 2

need3 need 5 need 7

 ?
?
?
?

? ? ?
Example
.
.
. . .
.
 data story
story story
data
data data data
data
data
data data
data story data
data
data story
story data
data data
data
data data data
data
story
data story
data
story
data
 Example:
Going to the extremes
‘Extreme’ market
‘Extreme’ user
‘heroes’
 Example:
Another dimension
analagous
Expriences
ephemeral
sharing
ephemeral
sharing
 experts
Art | music | religion ...
 experts
Tech | Ar/Vr | set design ...
BREATHING LIFE
INTO MOMENTS
“BREATHING LIFE
INTO MOMENTS”
 RESEARCHER
DEVELOPER PATH FINDINER
ONE LAST NOTE
ONE LAST NOTE
Words matter
THANK YOU!