Topic 14

The Changing Face of Business

• Entrepreneurs in the next decade will be far

more diverse than their predecessors in age,
origin, and gender. These shifts in business
ownership will create new opportunities for
many, and will change the global economy.
A New Breed of Entrepreneurs

• Entrepreneurs will no longer come

predominantly from the middle of the age
spectrum, but instead from the edges. People
nearing retirement and their children just
entering the job market will become the most
entrepreneurial generation ever
The Rise Of Personal Businesses

• The rise of personal

businesses stems from
many economic, social, and
technological changes. A
shift away from traditional
employment has loosened
workers’ ties with corporate
world. Downsizing and
layoffs drive those affected
to try new ways to stay
afloat.
What is a ‘Trend’?
• A Trend often provides one of the greatest opportunities for
starting a new venture.
OR
• A Trend is the general direction of a market or of the price of an
asset.
• Trends can vary in length from short, to intermediate, to long term.
• If entrepreneur can identify a trend, it can be highly profitable,
because you will be able to trade with the trend.
Seven Trends
Trends that will provide opportunities are:
 Green Trend
 Clean-Energy Trend
 Organic-Oriented Trend
 Economic Trend
 Social Trend
 Health Trend
 Web Trend
Green Trend

 The Green sector is filled with opportunities for

entrepreneurs around the world.

 Today consumers are willing to pay more for

green products.
Clean-Energy Trend
 One of the most pressing environmental
concerns of consumer is global warming with
resulting opportunities in clean energy.
 Power of 21st century comes from :
 Solar
 Wind
 Geothermal
 Dam

Clean - Energy Trend

Organic - Oriented Trend
 The organic trend is increasing in the food
sector by shrinking price gap between organic
and nonorganic foods.
 The sales growth in all organic foods include:
 Dairy
 Meat
 Vegetables
 Fruits
 And breads.

Clean - Energy Trend

Economic Trend
 Economic downturn forced
consumers to be much
more careful in their
spending.
 This increase in more frugal
spending provides
opportunities in such areas :
 Business coaching
 Discount retailing
 Credit and debt management
 Virtual meetings
 Outsourcing
 And the entire do it yourself
movement.
Clean - Energy Trend
Social Trend
 The social trend is evident with more networking
events and opportunities occurring each week.
 These include the social networking for businesses
 Facebook
 WhatsApp
 Instagram
 There are also opportunities in
 Financial planning
 Travel

Clean - Energy Trend

Health Trend
 Health maintenance concern about health care,
are one of the biggest trend that will continue in the
next decade as the population ages.
 This provide many opportunities for entrepreneurs
including:
 Cosmetic procedures
 Fitness centers (also refers as gym)
 Fitness toys
 Fit food
 Care clinics
 And wellness coaches

Clean - Energy Trend

Web Trend
 The web trend is creating many new forms of
communication and purchasing, which is opening
massive opportunities for entrepreneurs.
 The opportunities with low-cost barriers to entry.

Clean - Energy Trend

Clean - Energy Trend
Any Question?