Apple Inc.

Presented BY :
Avinash
Parth
Dhrumil
Sunil
Harsha
Avani
Dhwani
Road Map
About company
Founder of Company
Mission & Vision
SWOT Analysis
BCG Matrix
Porter’s 5 Forces Analysis
Conclusion
 ABOUT COMPANY
April 1st,1976 - Founded

January 3rd,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wozniak

Current CEO – Tim Cook

Industry - Computer software, computer hardware, consumer

electronics.

Revenue - US$ more than50 Billion

Share Price – 254.24$ (Newyork Stock Exchange).

 He worked first for HP company where he met Steve
Wozniak.

 After Jobs saw a computer designed by Wozniak, he

decided to turn it into business on 1st April 1976.

 After internal power struggle, he was eventually kicked off

by board of directors.

 During this time, Jobs bought what became “Pixar” from

Lucas film for $5 million.

 Steve is in the Guinness Book of World Records as the

"Lowest Paid Chief Executive Officer” for Pixar.

Apple bought NeXT in 1996, bringing Jobs back to Apple.

The coming years brought many new products, including

Mac OS X, the iMac, the iPod, iphones, and iPad .
Steve Makes the Apple with huge profits in 2002 by discovering iPod and
iPhone in 2005.
2008- Job got suffered from Pancreatic cancer.

2009- He was back after Transplantation of his liver .

In his Presence iPad and Apple TV has been launched recently in 2010
which made Apple $50 billion company.
"Apple is committed to bringing the
best personal computing experience to
students, educators, creative
professionals and consumers around
the world through its innovative
hardware, software and Internet
offerings."
We are “committed” in producing
high quality products and providing
high quality service thus setting high
industry standards for other
competitors.
 Apple Inc.
SWOT Analysis &
Conclusion
1. Faithful customers
2. Apple is a leading innovator in
mobile device technology
3. Strong financial performance
($10,000,000,000 cash, gross
profit margin 43.9% and no
debt)
4. Brand reputation
1.High price
2.Decreasing market share
3.Further Change in
management
4.Long term gross margin
decline
1.High demand of iPad mini
and iPhone 5
2.iTV launch
3.Growth of tablet and
smartphone markets
4.Strong growth of mobile
advertising market
1.Rapid technological
change
2.2013 tax increases
3.Rising pay levels for
Foxconn workers
4.Strong dollar
 High 1.0 Medium .50 Low 0.0
High +20 Stars Question Marks
Domestic Cash need High vs.
cash flow low

Market Penetration
International Market
Medium 0 Cash Cows Dogs Development
Product
Development
Sell
Low -20

Segments Revenue Profit EFE IFE Growth Relative Market

Rate Share
Domestic 54% 52% 3.5 2.6 17 0.3
International 46% 48% 3.0 3.0 5 0.2
 5
PORTER’S FORCES ANALYSIS
 EXISTING RIVALRY
Windows OS and media player for playing music and
video ( Microsoft)

Competition to Mac OS X (Linux)

Alternate sources of computer hardware (Dell, HP,

Lenovo)

Small stylish MP3 players (Creative, Samsung, Sony)

Online music stores similar to itunes stores (Napster)

Streaming audio and video with v-cast
(Verizon)

On demand online services

(similar to i-tunes)

New entrants with disruptive technology

(The “next goggle”)
Suppliers of processors and computer memory
(Motorola, IBM, Intel)

Strategic alliance/supplier of Mac (Microsoft)

Supplier of TV and movies (Disney, ABC, Fox, Sony)

Sources of music (BMG, Sony, Warner, Universal)

BARGAINING POWER OF CUSTOMERS
Customers share music using peer-to-peer networks
without paying for music (Ares, Lime wire)

Retailers may pressure for lower prices or better

terms (Distributors)

Consumers/Businesses may reduce spending on

computers if they fear economic downturns
(Consumer Attitudes & Behaviors)

Consumer Refresh Cycles

 THREAT FROM SUBSTITUTES
Satellite radio for music (XM, Sirius)

Entertainment media, media and music (XBOX, PS2)

Alternative means to acquire music (Music CDs,

DVDs)

Alternative sources for videos (Cable, Broadcast,

Theatres)
For more than 35 years apple has been a
trends set company able to foresee the future
of domestic computers and consumers
electronics, it will continuing it because apple’s
others name is innovation and apple know,

How to THINK DIFFERENT

Conclusion
 Stay Hungry, Stay Foolish.

Think Different