 Pepperfry is India’s No. 1 Online Furniture.

 Pepperfry.com opened for business on 3rd January

2012.
 The company, which was founded by eBay’s
executives Ambareesh Murty and Ashish Shah in
2011.
 Pepperfry headquarter is in Mumbai, India.
 Pepper is honest and a spice that is proudly Indian,
Fry stands for fun.
Ambareesh Murty spent over five years at eBay, and the
last 3.5 years he was CEO over there. When Ambareesh
changed his LinkedIn status to ‘starting up’, a complete
bunch of people reached out to him. They all interacted
and figured out if they were thinking of the same stuff –
building a great, lasting business. So they started this
online store and because he got a chance to work again
with people whom he had worked in the past, the initial
stage of not having funds became a little bit easier,
because they were all in it together.
Over the last year and a half, the management saw success
in the furniture & home decor category; it contributed to
around 80 per cent of the overall revenues. They also
noticed that there were no really large online players in
this space. And taking the benefit of the factor, the
business was fixed to Furniture, Home Decor, Kitchen &
Dining, etc.
The company offers free shipping on all orders. For the
convenience of shopping and returns it introduced a 30
Days No-Questions-Asked 100% Money Back Guarantee
for customers in 2014.
In December 2014 the company launched its first concept
store “Studio Pepperfry”. This was followed by a similar
Studio opening in Bengaluru.
 Pepperfry has more than 60 lakhs registered users.
 6.5 lakhs plus Facebook Fans.
 120 lakhs plus visits – every month.
 Pepperfry is open 24*7 and sells item every 25
seconds.
 Coffee Table is the most sold furniture item on
Pepperfry.
 50% of customers are repeat buyers.
RANK COMPANY TOTAL FUNDING REVENUE

$197.8M $18.7M
1 $103.5M $15M
2 $72.6M $9M
3 $107.2M $14.5M
4 $7.1M $6M
5 -- $31.7M
 Marketplace Model- Pepperfry.com follows a
managed marketplace model. In this model, the
orders are dispatch directly from the vendor to the
customer.
 Online store- The sites provide the platform for a
large no. of sellers to showcase their products. It
works in close association with more then 1000
merchant partner.
 Product- it gives an offering of 45000 products
from over 200+ brands.
 In October 2014 Pepperfry tied-up with
Satchi&Satchi - release its first television
commercial with “Happy Furniture to You” as its
unique brand proposition.
 On December 18, 2014 Pepperfry launched its first
offline store Studio Pepperfry in Mumbai. The
company launched another Studio in Bengaluru is
May 2015. The brand has plans to open 20 such
offline stores in top cities like Delhi and Chennai.
 The company has tied-up with HomeStop to
launch the first Shop-in-Shop concept store in the
category called “Pepperfry Live”.
 Pepperfry has engaged its customers with its deals
and discounts. With over 5 lacs Facebook fans and
5000 followers, Pepperfry has become leader in
home shopping marketplace.
 In April 2013, Pepperfry launched its mobile site
that can be surfed on any web browser or mobile
device and in June 2015 company launched app for
Android and iOS users .
 Pepperfry.com raised $5 million in Series A round of
funding from Norwest Venture Partners in November
2011 before its actual launch.
 Again in April 2013, it raised fresh funds worth $8
million from Norwest Venture Partners in the second
round.
 In MAY 2014, the company raised $15 million in the
third round of funding led by Bertelsmann India
Investments.
 In july 2015 $100 million (around Rs.600 crore) in a
Series D funding round led by Goldman Sachs Group
Incorporated.
 In September 2016 $30 million in a Series E funding
round led by Goldman Sachs Group Incorporated.
 In March 2018 $31.5 million in a series F funding round
led by STATE STREET GLOBAL ADVISORS.
 Pepperfry gained the “2012 Red Herring Asia Top 100”
award which honors the most promising private
technology ventures from Asia.
 The company also won the “Pure-Play e-Retailer of the
Year” at the Indian e-Retail Congress 2014 that
recognizes outstanding performance and innovation
in retail.
 Pepperfry won the Gold award at the Neons for Best
Creative under the category of Retail Advertising for its
Outdoor campaign – ‘Happy Furniture to You’.
 Pepperfry.com has tied-up with
classified digital platform Quikr, to
bolster its Furniture Exchange
program.
 Pepperfry has partnered with
HomeStop, a premium home
concept store chain from the
Shoppers Stop group, to showcase
and sell its furniture in a shop-in-
shop format spanning 800 sq ft in
15 HomeStop stores across India.
APRIL Pepperfry targets gross
03, 2019 merchandise value of $1
billion by 2021

MARCH Pepperfry to invest about $12

03,2019 million on expansion,
bolstering supply chain.

JUNE In bid for expansion,

22,2018 Pepperfry eyes to double its
offline studios by march 2019.