UNIT IV

CONTEMPORARY ARTS
PRODUCTION
At the end of the unit, the student
is expected to:
1. Conceptualize contemporary art based on
techniques and performance practices in his
locality;
2. Apply artistic skills and techniques in the process
of creation;
3. Incorporate contemporary characteristics to
one's creation with attention to details; and
4. Create the intended final product using
appropriate materials for the best possible
output.
"It's simple, people produce works, and we
do what we can with them, we use them for
ourselves."(Serge Daney)
Art production
• A work of art based on the artist's understanding
of how a concept or an expression is going to be
represented.
• It is the artist internal representations being
manifested externally through the use of any act
of materialization.
• In terms of contemporary art, the artist
expression is characterized as versatile and
visionary and is open to various ways of
interpretation.
Part I

ART ACQUISITION AND

ENHANCEMENT AND ART
INTEGRATION
 A description of Individual capabilities
arts suggest that may differ, artistic
art and the ability expression is man
to make art is an sharing himself to others
indispensable part so that they too may
of human nature. appreciate what is in
themselves

Art acquisition further

emphasizes..
• Emphasizes that an • The significance of the
essential part of art is never made more
cognitive development pronounced when one
is the awareness that looks closely at course
art is part of growing- curricula and course
up; of becoming a plans in the academy.
person with a capacity Art is integrated into
to express and share every course subject as a
his thoughts and means to facilitate
emotions. Once this learning thereby
elevating the learning
capability had been
experience into an
realized enhancing endeavor that is
artistic skills follows. challenging, enjoyable
and fulfilling.
After going through the
changes of formative
education, the career
path of would-be artist
guides him to hone
skills and develop his
own artistic style. What
follows thereafter is a
readiness to produce art
that will be his legacy to
the world.
On skills Acquisition
• In the curricular developed by the local
educational system (DEPED & CHED), a
study of the arts has been since
preschool, integrated into the process of
formative and higher education.
• Subjects like MAPEH and Art
Appreciation under Humanities aims to
expose all students to the Arts through
classroom instructionand hands-on
experience.
 The main objective of the educational
system is not only to educate but also
to tap the student's natural abilities and
inclination towards the Arts as a form of
individual expression.

Through course subjects,

students made aware of
the different capabilities
that are products of human
expression and at the same
time relate to their own
capabilities as potential
artists.
Individual differences make one aware of
the existence of "gifted artists" who do
not require much training in expressing
artistic potentials and aspiring artist who
needs intensive training for them to be
able to express their art
Art is therefore concerned, the process
of acquisition and enhancement involves
creating:
• Exploring
• Discovering
• Experimenting

Note: The process is what

is the most important,
not the thing that is
actually created.
 Devote time for advance
When a person has chosen learning.
to become an artist

Go outside of
the box
He should practice,
practice,practice.
Should keep in touch and
be aware of the different
Should seek opportunities
trends in contem. art
for further learning.
The standards of artistic acquisition
demand that individual should know and be
able to do any of the following
To have an informed
acquaintance with
exemplary works of art
from variety of cultures,
historical periods, and a
basic understanding of
historical development
in the arts of disciplines,
across the arts as a
whole and within
cultures.
To be able to relate This includes mixing
various types of and matching
competencies and
arts knowledge and
understanding in art-
skills within and making, history and
across the arts culture, and analysis in
disciplines any arts-related
project
 To be able to Dance,music,theatre This includes knowledge
communicate at a ,or the visual arts. and skills in the use of
basic level in any of the basic
the artistic disciplines vocabularies,materials,
tools,techniques, and
intellectual methods of
that art discipline.
To be able to Including the ability
communicate to define and solve
proficiently in at least artistic problems with
one art form insight, reason,and
technical proficiency
To be able to develop Includes the ability
and present basic to understand and
analysis of the work of
evaluate work in the
art from structural,
historical,and cultural various art
perspective and from disciplines.
combinations of those
Skills Enhancement
• Refers to strengthening of acquired
artistic skills as these are applied in
the production of artworks or
integrated in other fields of
specialization.
Skills On Enhancement
On skills Enhancement
• Artistics Ability - this he may achieve through "openness"
to new trends and techniques in artistic artistic
expressions.
• Creativity - make the most use out of his imagination.
• Manual Dexterity - A good artist always allots time for
practicing his skills.
• Computer Editing - keeps up with technology and exerts
effort to gain computer literacy.
• Communication skills - the ability to transmit and receive
messages clearly aids him in being able to read and
understand his audience.
• Self- promotion/ Marketing Skills -
Should learn how to publicly relate
oneself to people for purpose of
selling his products and services.
Integrated Arts
Local setting, schools in the
primary, secondary and tertiary
levels have their curricular an
integration of the arts that aims
to enrich the teaching- learning
process
Integrated Arts Production
• Is for artists whose interest is crossing
boundaries between media and/or
disciplines. This usually involves the use of
two or more disciplines in
producing/creating a work for a specific
audience. The practice may involve
interdisciplinary art , art research ,
development , production, prrsentation of
an artistic work production.
Production Planning
• According to Ray Wild, "Production
planning is concerned with the
determination, acquisition ans
arrangement of all facilities
necessary for future operations.
The following discussion
may further argument this
knowledge before the
actual task.
• Know the difference between arts and crafts.
The process of making art and process of
making crafts are related, but different
activities.
Painting a picture and sewing a dress show us
that arts and crafts are really different.
While art is an "unstructured" activity, crafts
are goal oriented and "structured"
• Separate the process of art from the product of
art. People enjoy both the process and the
product of art. One of the main goals of an art
activity is to help the person experience the joy
of creativity. Adult artists usually focus on the
process of arts, while young artists often are
concerned with the product.
• Arts and crafts develop different
developmental skills. Art acticities
develop feelings skills and promote self-
expression.
• Craft activities develop thinking,
relating, and coordinating skills.
• Know the theory of learning by doing. Arts and
crafts offer endless opportunities to learn by
doing. Brain researchers tell us that an
individual retain more information when
hands-on activities go along with that
learning.
• Know your creative potentials. The potential
for creativity is the act of making something
aesthetically new and original.
When the students are prepared to
come up with their own production,
the following reminders will aid them
in their artistic journey:
• Create a Pleasant Work Environment. A
pleasant environment is clean, organized and
uncluttered. The space should have good
ventilation and lighting.
• Spare a few moments each day to oook
closely at the surroundings, Take notice of
how light affects wherethe shadow falls.
Observe colors and tones.
• Practice makes perfect. Although
perfection is impossible to reach in art,
practicing everyday will help improve
artistic abilities.
• Form a concept of the work before
starting the project.
• Composition it is the aesthetic arrangement and
placement of objects on the picture plane.
• Be aware of other artists works.
• Never stop learning.
• Who knows with enough conviction.
 Planning for a Film Production
Pre Production
• Scenario and script writing
• Actors characteristic internalization
• Production scheduling and budgeting
• Shooting location surveys and permitting.
Production
•Shooting location setting
•Directing (actors,
cameras,lighting)
•Motion picture recording
Post Production
• Editing
• Music arrangement (if there is any)
• Rendering (saving film into file
format)
Thankyou