Beating Rivals Through Ads

Presented By: Birju Sevak

Vinayak Basutkar
Chetan Ramjiyani
Rushikesh Muthane
What is Advertisement?

A part of the promotion mix can be defined as

• A paid form of
• Non personal communication
• From an identified sponsor
• Using mass media
• To pursue or influence the audience
• With a unique message

Beating Rivals Through Ads

Objectives
 Increasing the sales of the product/service
 Creating and maintaining a brand identity or
brand image.
 Communicating a change in the existing
product line.
 Introduction of a new product or service.
 Increasing the buzz - value of the brand or
the company.

Beating Rivals Through Ads

Major Types of Advertising
Informative
Persuasive
Reminder
Advocacy
Brand
Burst
Corporate
Covert
Competitive
Challenging
Emotional
Financial

Beating Rivals Through Ads

Contd….

 Gorilla
 Interactive
 Negative
 Surrogate
 Spoof

Beating Rivals Through Ads

Types of Media

 Television ...
 Radio
 Online ...
 In-store...
 Press...

Beating Rivals Through Ads

Advertising and the
Consumer
●● Average
Average Indian
Indian citizen
citizen is
is exposed
exposed to
to
hundreds
hundreds ofof ads
ads each
each day.
day.
●● Advertising
Advertising may
may change
change aa consumer’s
consumer’s
attitude
attitude toward
toward aa product.
product.
●● Advertising
Advertising can
can affect
affect consumer
consumer
ranking
ranking of
of brand
brand attributes.
attributes.

Beating Rivals Through Ads

Beating Rivals Through Ads
Competetive advertisement:
“A commonly used type of advertising that
communicates the unique benefits of a
product, differentiating it from the
competition.”

Comparative advertising:
It is an advertisement in which a particular
product, or service, specifically mentions a
competitor by name for the express purpose of
showing why the competitor is inferior to the
product naming it.
Beating Rivals Through Ads
Pepsi Vs. Coke...

Rin vs Tide...
Audi Vs. BMW...

Bajaj Vs. Honda...

BurgerKing Vs McDonald...

Complan Vs Horlicks...

Beating Rivals Through Ads

Nikon
vs
Lumix

Beating Rivals Through Ads

Nikon - Face focus “no matter ghost face, human
face, Skeleton, peeper, I can find them all.”

Beating Rivals Through Ads

Lumix - I can find the face you even cannot see it.

Beating Rivals Through Ads

PEPSI VS COKE...
Beating Rivals Through Ads
Coca Cola takes the 2nd floor of this building for their
sales marketing office and puts up a boarding. A couple
days later Pepsi puts up the other board just for fun.

Beating Rivals Through Ads

Even the snow storm can’t stop people go and buy
Pepsi.

Beating Rivals Through Ads

Woo, seem like the straw doesn’t want to be put into
“Coca Cola”.

Beating Rivals Through Ads

BMW started it

Beating Rivals Through Ads

Audi Answered..

Beating Rivals Through Ads

Subaro wanted to say
something

Beating Rivals Through Ads

Conclusion
 Advertisements must be truthful.
 The advertiser and the advertising agency shall
produce explicit permission from the person,
firm or institution to which reference is made
 Advertisements shall not contain statements or
visual presentation which directly or by
implication are likely to mislead the consumer.

Beating Rivals Through Ads

 Targeting your competitor with this kind of
a challenge must be spot-on proper, or you
will open yourself up to potential liability.

Beating Rivals Through Ads

 i ll him . "
must k
ing , yo u
ot a t a k
s ho
If you

Thank You
Beating Rivals Through Ads