HAIR DECK

Now your beauty begins

 About Us

We are a Lagos based beauty-tech company

with a unified automated solution that help
women find hair and beauty care products from
our platform's aggregated manufacturers in a
unique ecommerce experience. Our platform
WE WILL STOP ADULTERATION also houses a community of African women who
come together to discuss and discover
IN IN THE AFRICAN BEAUTY Afrocentric hairstyles inspiration and beauty
INDUSTRY tips from our pool of professional beauticians.

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 The Problem

Proliferation of adulterated Hair/ Lots of women

Disorientation buy
on the Afrocentric
beauty products on the internet and hairstyle inspiration
products they end up
there’s constant PRICE RIP-OFF too Currently in order to find a new hairstyle and
not liking.
get it done, a woman will have to first find
. Manufacturers spend millions annually to change
inspiration on either Instagram or Pinterest,
product packaging.
then find a corresponding hair tutorial on
Quality hair extensions are overpriced online due to YouTube, then ask for a stylist within her
retailers’ assumption that quality hair are a luxury network or book a stylist on Style Seat or
and that most of those who shop them online are Yelp, then randomly search online for
affluent and busy women hence their justification for products or purchase the products in a beauty
the price rip-off. supply Your
store.
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Source (incorprioip) ge.
The Solution – HAIR DECK
a unified automated solution that serves 2
purposes:

A community
QUALITY/FITNESS A MARKETPLACE dedicated to the
ASSURANCE discovery/discussio
PROVISION n of the
Afrocentric beauty
A social community of
An AI solution that The technology
African women to
scans and aggregates across all
discover hairstyle
differentiates beauty brands and
inspiration, find hair
authentic beauty products to provide
stylists, buy products,
product from fake, access for users
and discuss their hair
based on through a unique
and other beauty needs
manufacturers’ inventory
with an engaged Your Logo or Name Here 4
provided data. management system
community headed by
integrated with an
The Product
Neural network
An AI solution for image
recognition to identify
the UPC assigned to any
product from
manufacturers, the AR
ensures
Online the right hair
marketplace
that fits a customer is
Inventory management
what a customer get.
system integrated with an
Ecommerce solution .

Online community of
black women
Dedicated platform for hairstyle
and beauty inspiration that drives
commerce in the black hair care
market. To target over 115 million
black women in America,
Caribbean, Your
Africa, Asia
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Here 5
Europe with smartphones, who
Business Model

Aggregation Commission The affordable

beauty brand
We charge buyers
We aggregates Popular beauty brands
a service charge
the beauty care becomes expensive
on every product
products on having gained market
purchased via our
product by recognition and
platform. This
product bases widespread
commission 
starting with hair acceptance , our model
(service charge )
care product such is to pivot intoYour
a quality
ranges between Logo or Name Here 6
as hair extensions and affordable beauty
10-20% of the
, closures ,frontal, brands over the next
(A)
End User visits our If (A) then user select If (A) or (C), then We
ecommerce website and item and make payment,  pick from manufacturer ,
search for item(s) Or  but if (B) package and ship it
(B) Then through our 3rd-party
User scan or upload Our AI scans and verify logistics partner.
image of a product or the authenticity of the
(C) image. And if (C) Your Logo or Name Here 7
Resellers search through Resellers select item(s)
Market Opportunity

$190
$2B
Sub-Saharan Africa
M
Sub-Saharan Africa
14%
Annual Growth
(source-BBC) According to a research
(Total online spending is
by L’oreal The sub-
18.2% of all retail spending ( BBC Saharan African Beauty
Sub-Saharan African Assume Africa has a total spending market grows at 10%
market of 9% of all retail spending
Faster than its EU and
Source (Beautywestafrica) American counterpart
that grows slower

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Growth Strategy
How will we scale in the future

Phase 1 Phase 2 Phase 3

Jan, 2020 June, 2020 February, 2023

• Aggregate more hair care • Own outlets across

products. major cities in Sub-
• Aggregate Hair extensions Saharan Africa
and hair care products for
the first 90 days. • Develop solutions that
• Acquire 5000 users and help our partner salons
get more customers
100 resellers using these 3
channels (Web,, FB group)
with 10% retention rate.
• Train and onboard
resellers (salon owners,
hair vendors,)
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Traction
Signed Salon End Commun Manufacture Company
owners/Drops Users ity rs Revenue
hippers member
s

2019 3 15 3 2 0

2020 0 0 0 0

2021 0 0 0 0

2022 0 0 0 0

2023 0 0 0 0
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COMPETITON

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 The Team

Toyin Ojo Dayo Akinwole

CEO
COO
Professional
beautician and Ecommerce expert ,
hair stylist of 11 worked as web
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years , A trained consultant to NICN,
supreme court for four
Funding We make an average $2,222 by
shipping an average 35 items daily
with each items at an average $64 to
reach our $1m- 18months target.

$14,000 $12,000

Pre-seed
Series A
Finetune BETA and launch
kickstart operation Expand to 2 west African
and ship ver1 countries.

$32,000

Seed investment Series B

Make necessary changes $82,000 Open outlets in notable
to our vers 1 and ship vers areas in major West
2, improve our pipeline African cities and position
marketing .. our brand as Number one
in the hair extension
market.
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 Summary
In 10 years, We will be the Amazon
/Alibaba for Africa.

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Thank You
Akinwole Dayo
+2348060972236
dayo@tresmelanin.com
www.hairdeck.com