Business

Communication
(CONVEY IN ENGLISH)
 VISION
‘To be one of the
leading, prestigious and
exclusive business and
economic institutions in
ASEAN by the year of
2030’
CORE VALUE
 Integrity
 Professionalism
 Commitment
 Quality and Exellence
 Accountability
 Togetherness and
Kinship
 Topic:
1.Understanding Business Communication in Today’s Workplace
2.Mastering Team Skills and Interpersonal Communication
3. Planning Business Messages
4.Writing Business Messages
5.Completing Business Messages
6. Crafting Messages for Electronic Media
7.Writing Routine and Positive Messages
8.MID TEST
9.Writing Negative Messages 

10.Writing Persuasive Messages
11. Understanding and Planning Reports
and Proposals
12. Writing and Completing Reports
and Proposals
13. Developing Oral and Online Presentations
14. Building Careers and Writing Résumés
15. Applying and Interviewing for Employment
 Learning Material

 Bovee & Thill, 2014, Business Communication Essensials, a skills-

based approach, pearson education, 6e, Inc (BT)Primary

Other reference :
1. Ewald and Burnett, Business Communication, Prentice Hall
International, Inc. Latest Edition. (EB)
2.Taylor,S (2009). Communication for Business: A Practical
Approach. 4th Ed. New Delhi: Prentice-Hall. (T)
3.Essentials of Business Communication, 8th Ed., 2010; Mary Ellen
Guffey; Southwestern Cengage Learning ISBN: 978
TM 1 :Understanding Business
Communication in Today’s Workplace
Understanding Why Communication Matters

The essence of communication is sharing, providing data,

information, insights, and inspiration in an exchange that
benefits both you and the people with whom you are
communicating
What Employers Look for in Job Applicants

1. Communication skills.
2. Interpersonal and team skills.
3. Intercultural and international awareness and sensitivity.
4. Data collection, analysis, and decision-making skills.
5. Computer and electronic media skills
6. Time and resource management.
7. Flexibility and adaptability.
8. Professionalism
What Makes Business Communication
Effective?
To make your communication efforts as effective as possible, focus
on making them practical, factual, concise, clear, and persuasive:
1. Provide practical information.
2. Give facts rather than vague impressions
3. Present information in a concise, efficient manner.
4. Clarify expectations and responsibilities.
Elements of Professionalism
1. Be the best

2. Be dependable

3. Be a team player

4. Be respectful

5. Be ethical

6. Be positive
Committing to Ethical Communication
1. Plagiarism.
2. Omitting essential information
3. Selective misquoting
4. Misrepresenting numbers.
5. Distorting visuals.
6. Failing to respect privacy or information security needs.
TM2:Communicating in Teams: Listening,
Nonverbal, and Meeting Skills
Charade game - the sentence is "I rode the bike and fell"
Characteristics of Effective Teams
1. Understand their purpose
2. Communicate openly and honestly
3. Build consensus
4. Think creatively
5. Stay focused
6. Resolve conflict
Improving Your Listening Skills
Effective listening strengthens organizational relationships, alerts the
organization to opportunities for innovation, and allows the
organization to manage growing diversity both in the workforce and
in the customers it serves

Effective listening is also vital to the process of building trust

between organizations and between individuals
Recognizing Various Types of Listening

The primary goal of content listening is to understand and retain the

information in the speaker’s message.

The goal of critical listening is to understand and evaluate the meaning of the
speaker’s message on several levels: the logic of the argument, the strength of
the evidence, the validity of the conclusions, the implications of the message for
you and your organization,

The goal of empathic listening is to understand the speaker’s feelings, needs,

and wants so that you can appreciate his or her point of view, regardless of
whether you share that perspective.
Improving Your Nonverbal Communication
Skills
Nonverbal communication is the process of sending and receiving information, both in-
tentionally and unintentionally, without using written or spoken language. Such as

1. Facial expressions.
2. Gestures and postures.
3. Vocal characteristics.
4. Personal appearance.
5. Touch