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1. Prerna Kumari
2. Aditi Bharti
3. Nayan Kumar
4. Raushan Kumar Tiwary
5. Rahul Kumar
6. Karan Raj
Paradise
“Freshness has a new name.”
MISSION :-
• To have a strong outreach among each & every age group.
• To provide a healthy alternative for today’s unhealthy soft drinks.
VISION :-
• To reach every corner of nation be it schools, offices, homes, from local
stores to mega malls.
• Be the new face of health & energy.
1. Core Benefit –
a) Paradise is a sweetened & flavored milk product.
b) Provides freshness and nutrition to the mass with an extra delight of our specialty in it.
2. Basic Product –
a) Fresh milk (pasteurized using ultra high temperature which gives the product longer shelf life)
b) Vanilla essence
c) Powdered sugar
d) Butter
e) Condensed milk
f) Cream
g) Protein
h) Lactase Enzyme
i) Secret ingredient
3. Expected Product –
a) Taste like a sweet vanilla milk with an extra punch of our secret ingredient.
b) Product will be very nutritious.
c) Energize the body and freshen the mind.
d) Recharges the body and gives instant energy.
e) Beats the heat.
f) Nourishes people of each and every age.
g) Health benefit for old age & children’s.
h) Our product will come in tetra packaging & also the product packaging is eco-friendly which can
& are being recycled. It comes in 3 variants –
* Small Pack – 150 ml (Rs. 15)
* Medium Pack – 500 ml (Rs. 50)
* Family Pack – 1ltr
* Sachet
1. Augmented Product –
a) Replace the use of straw in medium and family pack with capping.
b) Future innovative product includes of a small sachet which will contain the powdered
composition of our delight product which when mixed with milk will result to be Paradise.
2. Potential Product – Being a very potential product it has a large space for new ideas & innovations
that we’ll be introducing in the coming future.
a) Adding a byproduct with a different flavors for our all kind of packaging & merging with e-market
portals, different food outlets, providing it as a substitute product for unhealthy soft drinks.
b) We also have different limited variants of flavors which can be accessed by customers for custom
flavors.
c) Taking feedbacks for introducing new flavors after every certain period of time.
Our product can be classified into 3 ways:-
1. Tangibility – It is a tangible product which can be touched & felt by bare hands.
2. Durability – Being a non-durable good it doesn’t have a longer shelf life. It can be stored upto 7
days after being sold to customer.
3. Use – Our product is a consumer good.
Type of Product :-
1. Product Form – It will coming in a package with a capping feature which is very useful when used
in homes as it can used if not consumed whole at a time.
2. Features – The features that differs our product from others are:-
* It consists of lactase enzyme that will help body to absorb the milk.
* It is also helpful for those who are lactose intolerant.
3. Customization – Customers will be given a limited series of different flavors which they can mix
and customize as per their desire on our e-portal to make a custom product for themselves. They will
receive their custom product on the given address but for customization one has to order at least a
carton (250 pack) no matter which pack (small, medium, family or sachet).
5. Reliability – It is assured that our product won’t dissatisfy any customer & will stand upto what is
being offered.
6. Style – Our product has a unique logo that is easily recognizable by anyone. Also its package is
very attractive in design which will get the attention of every age group.
Paradise Hierarchy:-
1. Need Family – Quenching thirst, Reviving body energy, Calcium requirement, Mineral &
Enzymes need for good health.
2. Product Family – Beverage.
3. Product Class - Vanilla Flavored milk product.
4. Product Line – Vanilla Paradise, Choco Paradise, Kesar Pista Paradise & Honey Paradise.
5. Product Type – Fat & Non-Fat Paradise.
6. Item – (150ml, 500ml, 1ltr, Sachet).
Steps in selecting pricing policy -
2. Determining Demand-
• Price of our product will vary during peak season (i.e Summer).
• Affordable Price to every section of the society.
3. Estimating Cost :
• Fixed Cost/ Overhead Cost : Cost do not vary with the production
level or Sales Revenue.
Channel Strategy