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PHOENIX

PHOENIX GROUP MEMBERS:-

1. Prerna Kumari
2. Aditi Bharti
3. Nayan Kumar
4. Raushan Kumar Tiwary
5. Rahul Kumar
6. Karan Raj
Paradise
“Freshness has a new name.”
MISSION :-
• To have a strong outreach among each & every age group.
• To provide a healthy alternative for today’s unhealthy soft drinks.

VISION :-
• To reach every corner of nation be it schools, offices, homes, from local
stores to mega malls.
• Be the new face of health & energy.
1. Core Benefit –
a) Paradise is a sweetened & flavored milk product.
b) Provides freshness and nutrition to the mass with an extra delight of our specialty in it.

2. Basic Product –
a) Fresh milk (pasteurized using ultra high temperature which gives the product longer shelf life)
b) Vanilla essence
c) Powdered sugar
d) Butter
e) Condensed milk
f) Cream
g) Protein
h) Lactase Enzyme
i) Secret ingredient
3. Expected Product –
a) Taste like a sweet vanilla milk with an extra punch of our secret ingredient.
b) Product will be very nutritious.
c) Energize the body and freshen the mind.
d) Recharges the body and gives instant energy.
e) Beats the heat.
f) Nourishes people of each and every age.
g) Health benefit for old age & children’s.
h) Our product will come in tetra packaging & also the product packaging is eco-friendly which can
& are being recycled. It comes in 3 variants –
* Small Pack – 150 ml (Rs. 15)
* Medium Pack – 500 ml (Rs. 50)
* Family Pack – 1ltr
* Sachet
1. Augmented Product –
a) Replace the use of straw in medium and family pack with capping.
b) Future innovative product includes of a small sachet which will contain the powdered
composition of our delight product which when mixed with milk will result to be Paradise.

2. Potential Product – Being a very potential product it has a large space for new ideas & innovations
that we’ll be introducing in the coming future.
a) Adding a byproduct with a different flavors for our all kind of packaging & merging with e-market
portals, different food outlets, providing it as a substitute product for unhealthy soft drinks.
b) We also have different limited variants of flavors which can be accessed by customers for custom
flavors.
c) Taking feedbacks for introducing new flavors after every certain period of time.
Our product can be classified into 3 ways:-

1. Tangibility – It is a tangible product which can be touched & felt by bare hands.
2. Durability – Being a non-durable good it doesn’t have a longer shelf life. It can be stored upto 7
days after being sold to customer.
3. Use – Our product is a consumer good.

Type of Product :-

1. Convenience – Our product can be purchased


whenever required as it has low price is
available at multiple locations. It is a kind of
staple goods.
Product Differentiation:-

1. Product Form – It will coming in a package with a capping feature which is very useful when used
in homes as it can used if not consumed whole at a time.

2. Features – The features that differs our product from others are:-
* It consists of lactase enzyme that will help body to absorb the milk.
* It is also helpful for those who are lactose intolerant.

3. Customization – Customers will be given a limited series of different flavors which they can mix
and customize as per their desire on our e-portal to make a custom product for themselves. They will
receive their custom product on the given address but for customization one has to order at least a
carton (250 pack) no matter which pack (small, medium, family or sachet).

NEXT IS THE SAMPLE OF OUR E-PORTAL.


4. Conformance – Our product is not hand-made produced but by machineries so no matter what
amount of units are produced it will give the same taste.

5. Reliability – It is assured that our product won’t dissatisfy any customer & will stand upto what is
being offered.

6. Style – Our product has a unique logo that is easily recognizable by anyone. Also its package is
very attractive in design which will get the attention of every age group.
Paradise Hierarchy:-

1. Need Family – Quenching thirst, Reviving body energy, Calcium requirement, Mineral &
Enzymes need for good health.
2. Product Family – Beverage.
3. Product Class - Vanilla Flavored milk product.
4. Product Line – Vanilla Paradise, Choco Paradise, Kesar Pista Paradise & Honey Paradise.
5. Product Type – Fat & Non-Fat Paradise.
6. Item – (150ml, 500ml, 1ltr, Sachet).
Steps in selecting pricing policy -

Selecting the pricing object Determining Demand Estimating Costs

Selecting the final price Selecting a price method Analyzing Competitors


Pricing Methods

1. Selecting the pricing objective-


• Survival
• Maximum Market Scheme

2. Determining Demand-
• Price of our product will vary during peak season (i.e Summer).
• Affordable Price to every section of the society.
3. Estimating Cost :
• Fixed Cost/ Overhead Cost : Cost do not vary with the production
level or Sales Revenue.

4. Analyzing Competitors’, costs, prices and offers :


• Taking into account Cost, Competition, Prices and Possible price
reaction.
5. Selecting the pricing method:
• Value Pricing: Low cost High quality.
. Psychological Pricing: Deducting little consumption while giving low price.

6. Selecting Final price:


• Small pack – 180 ml (Rs 12)
• Medium pack – 600 ml (Rs 48)
• Family pack – 1200 ml (Rs 89)
• Sachet – Rs 6
Channel Strategy

Channel Strategy

Service Provider Distribution Intensity Channel Integration

1. Selecting the most effective distribution channel.


(E-portal, From wholesalers to Retailers to Customers)
2. Most appropriate level of distribution intensity.
(Mass Distribution)
3. Degree of channel integration.
(Radio, Tv, Internet & Print Media )

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