Probability

Sampling

GROUP 1
Probability Sampling- is a sampling technique in
which sample from a larger population are chosen
using a method based on the theory of probability.
For a participant to be considered as a probability
sample, he/she must be selected using a random
selection.
-uses statistical theory to select
randomly, a small group of people (sample) from an
existing large population and then predict that all
their responses together will match the overall
population.
Types of Probability
Sampling
Simple Random Sampling
- as the name suggests is a completely
random method of selecting the sample. This
sampling method is as easy as assigning
numbers to the individuals (sample) and then
randomly choosing from those numbers
through an automated process. Finally, the
numbers that are chosen are the members that
are included in the sample
Systematic sampling
-is a probability sampling method where
the elements are chosen from a target
population by selecting a random starting point
and selecting other members after a fixed
‘sampling interval
Cluster Sampling
-is a sampling plan used when mutually
homogeneous yet internally heterogeneous
groupings are evident in a statistical population. It is
often used in marketing research. In this sampling
plan, the total population is divided into these groups
(known
Inbox
as clusters) and a simple random sample of
the groups is selected.
Stratified Sampling
-is a method of sampling from a
population which can be partitioned into
subpopulations. In statistical surveys, when
subpopulations within an overall population
vary, it could be advantageous to sample each
subpopulation independently.
Uses of Probability
Sampling
*when you use non-probabilistic sampling you can NOT extrapolate
what you find to all the population

*We use this form of sampling technique when we're using a

random process and all members has a known chance of being
included.
Quick example: If you had a population of 30 students, each student
would have odds of 1 out of 30.

*provides the means by which the margin of sampling error can be

calculated and the level of confidence in survey estimates reported.
Sampling error results from collecting data from some rather than all
members of the population and is highly dependent on the size of
the sample.
 Advantages of
Probability Sampling
1)Cost Effective
As the task of assignment of
random number to different
items of population is over, the
process is half done. This process
saves cost and time to a great
extent. We can take any number
of samples from this process.
2) Comparatively easier way of sampling
Probability sampling does not involve any complex
and long process. Thus this is an easier way for
sampling.
3) Less Time Consuming
This process is a simple and short process. This takes lesser
time to complete. The saved time can be used for analysis
and interpretation. Can be done even by non- technical
persons Assignment of Random number can be done by any
kind of person after a short briefing as this does not involve
any lengthy, complex and crucial process
4) Can be done even by non-technical persons
Assignment of Random number can be done by any
kind of person after a short briefing as this does not
involve any lengthy, complex and crucial process.

5) Sample representative of population

Probability Sampling uses random numbers
which ensures that the samples vary as much
as the population itself
 Disadvantages of
Probability Sampling
1)Chances of selecting specific class of samples only
If a surveyor is appointed to survey about
any data relating to family members, there
is likely chances that s/he will develop a
trend of starting to number from the eldest
member to the youngest and numbers will
be only increasing or decreasing only. In this
case, only oldest or the latest generations
will be taken as samples.
2)Redundant and monotonous work
As the surveyor is asked to do a
repetitive job to assign the numbers
and to take the information, there is
likely chances that the surveyor
suffers from monotony and the
effectiveness of the system will be
reduced.